CAMPAIGNS: Shell shares its society secrets - Publicity
03 Apr 1998 | by JEZ ABBOTT
with their own vox pops. Around 35 per cent of the pounds 65, 000 budget went on planning, 55 per cent ...
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CAMPAIGNS - Loyalty is on the cards for Bass - Consumer PR
10 Apr 1998 | by JEZ ABBOTT
doing vox pops. The regional press were very important, said Hargreaves. We were trying ...
Diary: Golden Arches are one step away from fallen arches
18 Jul 1997 | by REBECCA DOWMAN
Next time you pop into McDonald s for a cheeseburger and fries, take a good look at the guy...Next time you pop into McDonald s for a cheeseburger and fries, take a good look at the guy mopping the floor. Fishburn Hedges director John Williams, associate director Simon Matthews and consultant Victoria Tate (pictured left to right) spent two days at an undisclosed branch of the fast ...
Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk
18 Jun 2004 | by Donna Werbner
disruption to big corporations. The NGO also organised vox-pops with customers on the scene and drafted ... noises through a sound system and showed DVDs of the customer vox-pops. National press conducted live ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
spirits and showed a vox pop of opinions on what to do. Piloted in the Granada TV area ...
MEDIA BRIEFS: Tower Records and Worldpop team up
20 Apr 2001
Worldpop, the pop music website aimed at younger consumers, is launching a text messaging service for Tower Records, the music retail chain. Worldpop, which produces its own content, will send what amount to 'virtual vouchers' to various mobile phones. The recipient shows the message ...
DIARY: Marbles man has his shot but fails to bag crooks in jewel heist
01 May 1998 | by IAN DARBY
Life at hi-tech agency Marbles is usually pretty sedate due to its sleepy location on the banks of the Thames in Henley. However, the peace was shattered last Monday when account manager Matt Selby heroically intervened during a diamond robbery. Selby had popped down to Henley s Duke Street for a ...
Cake wins Virgin Megastore work
16 Jul 1999 | by SIMON ELLERY
. Cake s first task was on Thursday this week, when US Latino pop star Ricky Martin, whose new single ...
Media Profile: The mag from the Ministry - Pauline Haldane, editor, Ministry
05 Dec 1997 | by STEPHEN ARMSTRONG
, that s what I ll do when I get old. Well, older. HIGHLIGHTS 1988 Pop editor, Jackie 1991 ...
MEDIA: PROFILE; Decor for the creme de la creme: Tyler Brule, editor-in- chief and founder, Wallpaper
13 Sep 1996 | by JANET IZATT
magazine that allows him to exercise his passions of pop culture writing, travel, food and interiors ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
