NEWS: PR EUROPE
05 Jul 1996
Kommunikation following a pitch against Vox and Andreasson Public Relations. Ritka will provide media ...
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INTERNATIONAL: Iomega’s Nordic needs for Text
26 Feb 1999 | by MAGGIE BROWN
STOCKHOLM: US IT firm Iomega has completed its year-long European PR agency review with the appointment of Text 100 to handle its PR in Sweden, Norway, Finland and Denmark. Text competed against Swedish agency Vox, Norway s Lynx Communications and Finnish firm BNL Information ...
Diary: Take That spoof wins account back for Lewis
20 Nov 1998 | by JULIETTE GARSIDE
dressed as members of the defunct pop group Take That. UK managing director Ilona Hitel, founder Chris Lewis and group MD Simon Hill staged a spoof production of the pop group s number one hit Want You ... few more, this video was certainly an attention grabber but I don t think pop groups should be too ...
CAMPAIGNS: Launching Lara as a market icon - Product Launch
29 May 1998 | by NICOLA TYRRELL
Telegraph magazine, and on national radio and television. Lara has been on tour with the pop band U ... of good timing. Mark Sutherland , editor of Melody Maker, says, In our interviews with pop stars ...
Soft Sell
05 Jul 1996 | by KATE NICHOLAS
of Microsoft s Windows 95 was attended by the kind of frenzy normally associated with teenage pop groups ...
FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
campaign linking its female-only deodorant brand Soft and Gentle with pop singer Louise, who was seen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
