New Look appoints Summersault Communications to produce employee magazine
07 Jul 2009 | by Staff
including various job level interviews, vox pops, message boards, letters to the editor and Q A sessions. ...
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Consumer in the street: buying green in the credit crunch
27 Aug 2008 | by Bill Britt
Video produced for Marketing by Vox Pops International , which is a pioneer in the use of video in research to bring consumer views to life. ...
Music: Who's top of the pops?
15 Sep 2006
Robin Hicks polls the advertising and music industries to find out what they really think of each other, and asks them how they could change things to work better together.
AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
with the highest recall in a single week in 2007 Click here to see Vox Pops: the ads the public remembers ...
World: Gallery
06 Aug 2004
, are based around unscripted vox-pop interviews with American citizens, who all express concerns about
The rise of the online pop-up shop
28 Oct 2011 | by Mary Cowlett
The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether...While pop-up shops made of bricks and mortar may be familiar to consumers, it seems there is also scope for developing the concept online. Some in the industry claim pop-up projects, such as Britney ... Company magazine to introduce US Design, an online pop-up shop open for just 30 days. This offered ...
Experiential marketing: The pop-up phenomenon
26 Apr 2011 | by Nicola Clark
From Comme des Garcons to EA Games and Hendrick's Gin, pop-up shops are springing up on high...The marketing world is in the midst of a pop-up frenzy. Over the past 12 months, a growing number of brands has turned to pop-up activity to provide a burst of PR activity and another reason ... . The pop-up phenomenon has a long history. Fashion brand Comme des Garcons was one of the first to adopt ...
Ray Ban 'color goes pop' by Cutwater
17 Jun 2009
A man in a suit and white Ray Bans becomes the victim of a phantom paint-balling enthusiast in this latest work by Cutwater.
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...-hearted icons, Roy Lichtenstein s pop art blondes. Mid-priced brands have been over-looked in favour ...
ADWATCH: Pop icons bring style to Gap women's corduroy jeans
02 Oct 2003 | by Sam Solley
Two of the music industry's most influential performers have been drafted in by Gap to give its latest ad campaign an injection of cool. Pop icon Madonna and R'n'B star Missy Elliott have helped the ad reach number 11 in this week's Adwatch, with a recall of 43%. The spot is set ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
