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Public View - KFC 'secret ingredient' by BBH

Play the video above to find out Watch KFC 'secret ingredient' by Bartle Bogle Hegarty Video produced by Vox Pops International on behalf of Campaign. ...

Public View - McDonald's 'favourites' by Leo Burnett London

Watch the video above to find out. View the original ad and give your verdict: McDonald's 'favourites' by Leo Burnett London Video produced by Vox Pops International on behalf of Campaign. ...

Engine Group does 'pop art' cover for this week's Marketing

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...-hearted icons, Roy Lichtenstein s pop art blondes. Mid-priced brands have been over-looked in favour ...

Burger King packaging draws inspiration from Warhol

Burger King is overhauling its packaging and introducing a design inspired by Andy Warhol's Pop Art...inspiration from the Andy Warhol Pop Art movement of the 1950s, the decade which also saw the world s first ...

Do the public want upmarket burger chains?

In an attempt to appear more upmarket, Burger King is introducing an £85 burger while McDonald's is providing its staff with designer uniforms, but will they be successful? Here you can see a short video on what the public thinks about burger chains opting for a more premium image.

What do the public think of McDonald's 'A-levels' scheme?

McDonald's has been given the go-ahead by the Qualifications and Curriculum Authority to run its own nationally recognised qualification in human resources and marketing but what do the public think about the move?

McDonald's 'favourites' by Leo Burnett

The two separate spots feature shots of different types of McDonald s customers from businessmen to builders while a narrator delivers a poem about the McDonald s clientele that have popped in for a bite. ...

Starbucks sets Guinness World Record for global singalong

-fareast-language:#0400; mso-bidi-language:#0400;} On Monday, Starbucks organised a global sing-along' to pop hit ...

McDonald's to trademark slang-brand 'Maccy D's'

campaigns, which it wanted to be 'relevant, hip and energetic'. US pop singer Justin Timberlake was drafted ...

Opinion: The Marketing Society Forum

into their DNA. For mass-market brands, retail is often a hybrid activity. Marmite's successful pop-up shop ... be ignited with its pop-up shop on London's Regent Street late last year. However, we all know ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.