29 Aug 2002
| by Mark Kleinman,
LONDON - WH Smith is to encourage shoppers to spend more in its stores with the biggest overhaul...that WH Smith has teamed up with multiple suppliers to market directly to customers, focusing ...
.
It will be targeted at 100,000 25- to 45-year-old women who are high-spenders at WH Smith, with added-value offers ...
the launch of WH Smith Insight reports aimed at giving suppliers information about customer buying habits ...
06 Nov 2007
| by Alex Donohue
LONDON - WH Smith is to unveil its Loewy created and designed Christmas catalogue, which...The 100-page catalogue will be available directly from 544 WH Smith outlets and 20 WH Smith travel stores from the middle of November. It will showcase more than 1,200 Christmas gift ideas ...
for WH Smith, said the catalogue would aim to boost the number of point-of-sale, online and phone ...
20 Aug 2003
| by Claire Billings,
LONDON – WH Smith has underlined its commitment to its loyalty scheme in the face of growing...to provide cleansing and enhancing of WH Smith's Clubcard holders, as well as hosting a database for marketing purposes.
Mark Bramwell, senior project manager at WH Smith, said: "Our Clubcard has proven ...
resource we can rely on and GB Group has a proven track record of working with us in this area."
WH Smith ...
21 Oct 2002
| by Claire Billings,
LONDON - High street retailer WH Smith is to become the first UK retailer to open up its database...-competing companies in mailings after insert trials showed WH Smith Clubcard holders to be highly responsive ...
10 Oct 2003
| by Mark Kleinman,
LONDON - WH Smith, the struggling high-street retailer, will try to breathe life into its Clubcard..., which will retain the Clubcard name, a customer spending £150 a year in WH Smith will earn £20 worth of discounts compared with £3 currently.
The revamp, which WH Smith claimed is the most radical since ...
by generating benefits that outweigh those offered by programmes such as Nectar and Tesco Clubcard.
WH Smith ...
31 Jul 2003
| by Mark Kleinman,
WH Smith is looking to transform its fortunes ahead of
the arrival of chief executive Kate Swann...members.
WH Smith had been predicted to join the Nectar coalition loyalty scheme when it launched last ...
. They are an indication that WH Smith is keen to rebuild Clubcard into a central marketing tool after years in which ...
much higher number of staff than the average branch of WH Smith, with personnel on hand to demonstrate ...
15 Oct 1998
| by LUCY BARRETT
WH Smith is to bring in two below-the-line agencies to accelerate
activity on its Clubcard loyalty...WH Smith is to bring in two below-the-line agencies to accelerate
activity on its Clubcard ...
, with Barraclough Hall Woolston Gray
analysing data.
In June last year, when WH Smith launched its Clubcard ...
.
WH Smith decided last December to run the scheme by itself. According to
insiders, WH Smith is now ...
15 Nov 2006
WH Smith is launching a 44-page catalogue to capitalise on the Christmas rush. Created by direct
23 Sep 1999
| by IAN DARBY
WH Smith is putting its e-commerce and database strategy in place
to support its involvement...WH Smith is putting its e-commerce and database strategy in place
to support its involvement ...
.
Blue Marble will work solely on design and presentation, while WH Smith
will use a transactional database that has already been established to
support its WH Smith Online service, to communicate ...
18 Aug 2008
| by Nikki Sandison
LONDON - W H Smith is dropping its long-running Clubcard loyalty scheme in favour of a Privilege...in store and with point-of-sale activities. WH Smith introduced its Clubcard in 1997 offering 10 points ...
schemes. It also offered customers spending 150 a year in WH Smith 20 worth of discounts compared ...