Paper Round (23 August) - Which clients are advertising in the national press?
23 Aug 2010 | by Sarah Johnson
in The Daily Telegraph. WH Smith launches a back-to-school offer with the Daily Express. The activity ...
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Lovefilm appoints Cocktail to develop brand partnerships
08 Jun 2007 | by by Ben Bold
Lovefilm in the UK already has tie-ups with companies including AOL, Tesco, EasyGroup, CD Wow, Guardian Newspapers, WH Smith, Odeon and Vue. Cocktail has been asked to identify and negotiate additional partnerships with retail and FMCG brands whose customers are passionate about film. Paul Greenwood, Lovefilm ...
John Smith's 'antiques' by TBWA London
24 May 2010
John Smith's has launched its second TV spot starring comedian Peter Kay....as John Smith, the UK's archetypal 'no nonsense' man. ...
PC World boosts targeting of mail with Baber Smith
09 Jan 2007 | by by Staff
LONDON - PC World has appointed Baber Smith as its direct agency as it seeks to improve...PC World s previous direct work has taken the form of inserts and press ads, but the retailer has asked Baber Smith to use its sales data to cross-sell products to existing customers via mailings ... , such as digital cameras. PC World s owner, DSGi, appointed Baber Smith to its roster last year, briefing ...
John Smith's 'dog show' by TBWA\ London
17 Sep 2010
John Smith's launches its latest execution in its 'no nonsense' campaign featuring comedian Peter
Waitrose sticks with Smith and Blumental for Christmas push
11 Nov 2010 | by Mark Banham
Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith..." and includes Smith and Blumenthal s tips for the traditional Christmas meal, as well as party food with a "modern twist for the festive season". It is split into two parts, one featuring Smith, who ... March this year. The sequence of six 60-second spots starts with Smith demonstrating how to make her ...
John Smith's 'no nonsense' by TBWA\London
05 May 2010
Comedian Peter Kay has reprised his role as John Smith's 'No Nonsense man' for the first time
Peter Kay shows off dog training in latest John Smith's ad
17 Sep 2010 | by Mark Banham
John Smith's brand ambassador Peter Kay will return to television screens tonight (17 September...on the John Smith s YouTube channel: www.youtube.com/JohnSmithsNoNonsense Gareth Turner, senior brand manager at Heineken UK, which owns John Smiths, said: "'Dog Show' gives a nod to Britain as a dog ... campaign, 'Dog Show' captures the 'No Nonsense' attitude of John Smith s perfectly. Who wouldn t prefer a ...
Public view - Does the humour of the latest John Smiths ad appeal to viewers?
10 May 2010
The public enjoyed Peter Kay's appearance in the new John Smiths ad and felt it targeted its core...While women enjoyed the ad they said it would not prompt them to try the beer. The men questioned said they noticed the ad was not heavily branded but knew it was for John Smiths and related to its 'no nonsense' strapline. View the original ad here Video produced by Vox Pops International ...
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand.... The campaign, created by Aesop, operates under John Smith's "No nonsense" messaging. Outdoor ads use different ... , "Drink responsibly". The push also marks the first TV ad from John Smith's focused specifically ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
