People moves: WH Smith
11 Aug 2004
Melanie Howarth has been named business unit director for stationery at WH Smith. Previously
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WH Smith
13 Aug 1998 | by LISA CAMPBELL
A new WH Smith ad campaign, which features Nicholas Lyndhurst playing all the characters, launches...A new WH Smith ad campaign, which features Nicholas Lyndhurst playing all the characters ... commercial is set at a school prize-giving in which all the prizes are won by the two Smith children, Sam and Sascha. The ad was created by Abbott Mead Vickers BBDO. WH Smith s family ad series has been ...
People moves: WH Smith
23 Jun 2004
Sue Wharton, acting commercial director for WH Smith, has gone part-time for health reasons
WH Smith floor ads
07 Jan 1999 | by STEVE BELL
WH Smith travel is linking with the National Magazine Company to celebrate WH Smith s 150th...WH Smith travel is linking with the National Magazine Company to celebrate WH Smith s 150th anniversary. NatMags nine monthly titles will appear as floor ads in the retailer s 18 biggest travel point stores. There will also be a WH Smith promotion and competition page in the magazines. ...
WH Smith card debut
17 Jul 1997 | by WINSTON FLETCHER, chairman of Bozell Gr
Embattled retailer WH Smith has launched its Clubcard loyalty scheme this week despite fears...Embattled retailer WH Smith has launched its Clubcard loyalty scheme this week despite fears that customer spend at its stores is too low for such a scheme to work. WH Smith will roll out the card ... in the south. It aims to sign up three million members by the end of the year. The average spend in WH ...
WH Smith permits 'chuggers' in-store
24 Apr 2009 | by Jeremy Lee
LONDON - WH Smith is allowing so-called 'chuggers' - charity collectors who accost shoppers on high...The chuggers are allowed to approach shoppers as they enter the books and stationery retailer as they enter shops and browse for magazines. WH Smith's chief executive Kate Swann said that she endorsed ... that proved unpopular with customers. Pre-tax profits at WH Smith fell to 61m from 64m over the six months ...
WH Smith pares back marketers
12 Sep 2007 | by Staff,
LONDON - WH Smith has made several redundancies in its marketing department following the merger...Sharon Ravnas, head of marketing at WH Smith Travel Retail, left the firm last week. Several other members of the Travel Retail marketing department are expected to follow. Richard Cristofoli, marketing director at WH Smith High Street, will head the marketing of the combined business. In May, WH Smith an ...
WH Smith in motorway push
09 May 2007 | by Jennifer Whitehead
deal with WH Smith....WH Smith will refit and rebrand all 33 Welcome Break stores as WH Smith Travel, following a trial at the Welcome Break service area on the M1 at Newport Pagnell. The move will significantly boost the WH Smith brand at motorway services, where the company has been expanding. It currently has 52 WH Smith Travel ...
WH Smith unveils Christmas plans
13 Oct 2004
WH Smith is preparing an aggressive Christmas advertising campaign to stem the worst losses in its...The activity will be the first television work by Delaney Lund Knox Warren since it won the £9m account in April (Marketing, 28 April). A WH Smith spokeswoman said the style of the advertising would be 'very different' from its previous campaigns. The ads, which break on 20 October and run throughout ...
WH Smith announces magazine cull
04 Jun 2004 | by Emma Barns
WH Smith is looking at offloading some of the business and special-interest titles it stocks...The decision comes after a review period where, for the first time, Kate Swann, the WH Smith chief executive, ordered an assessment of the retailer's entire range of titles. WH Smith is holding discussions ... , the current affairs magazine, which is currently available in 175 WH Smith stores, will only be stocked in 41 ...
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