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A new WH Smith ad campaign, which features Nicholas Lyndhurst playing all the characters, launches...A new WH Smith ad campaign, which features Nicholas Lyndhurst playing all the characters ... commercial is set at a school prize-giving in which all the prizes are won by the two Smith children, Sam and Sascha. The ad was created by Abbott Mead Vickers BBDO. WH Smith s family ad series has been ...
WH Smith travel is linking with the National Magazine Company to celebrate WH Smith s 150th...WH Smith travel is linking with the National Magazine Company to celebrate WH Smith s 150th anniversary. NatMags nine monthly titles will appear as floor ads in the retailer s 18 biggest travel point stores. There will also be a WH Smith promotion and competition page in the magazines. ...
Embattled retailer WH Smith has launched its Clubcard loyalty scheme this week despite fears...Embattled retailer WH Smith has launched its Clubcard loyalty scheme this week despite fears that customer spend at its stores is too low for such a scheme to work. WH Smith will roll out the card ... in the south. It aims to sign up three million members by the end of the year. The average spend in WH ...
Melanie Howarth has been named business unit director for stationery at WH Smith. Previously
Sue Wharton, acting commercial director for WH Smith, has gone part-time for health reasons
deal with WH Smith....WH Smith will refit and rebrand all 33 Welcome Break stores as WH Smith Travel, following a trial at the Welcome Break service area on the M1 at Newport Pagnell. The move will significantly boost the WH Smith brand at motorway services, where the company has been expanding. It currently has 52 WH Smith Travel ...
WH Smith head of communications Jenny Cochrane, the retailer's number two marketer, has moved to a role in the firm's stationery buying department. The high street chain is looking for a replacement. ...
LONDON - WH Smith has made several redundancies in its marketing department following the merger...Sharon Ravnas, head of marketing at WH Smith Travel Retail, left the firm last week. Several other members of the Travel Retail marketing department are expected to follow. Richard Cristofoli, marketing director at WH Smith High Street, will head the marketing of the combined business. In May, WH Smith an ...
WH Smith is preparing an aggressive Christmas advertising campaign to stem the worst losses in its...The activity will be the first television work by Delaney Lund Knox Warren since it won the £9m account in April (Marketing, 28 April). A WH Smith spokeswoman said the style of the advertising would be 'very different' from its previous campaigns. The ads, which break on 20 October and run throughout ...
WH Smith has made an offer of pounds 9.8m to buy bookshop.co.uk, which owns the Internet Bookshop...WH Smith has made an offer of pounds 9.8m to buy bookshop.co.uk, which owns the Internet Bookshop (iBS). The move demonstrates the retailer s fear of growing online competition following Amazon.com s acquisition of UK Internet bookstore, Bookpagers. WH Smith is also to sell books through its own Web site ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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