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A new WH Smith ad campaign, which features Nicholas Lyndhurst playing all the characters, launches...A new WH Smith ad campaign, which features Nicholas Lyndhurst playing all the characters ... commercial is set at a school prize-giving in which all the prizes are won by the two Smith children, Sam and Sascha. The ad was created by Abbott Mead Vickers BBDO. WH Smith s family ad series has been ...
LONDON - WH Smith is set to challenge electrical retailers as it looks at expanding its brand...WH Smith already sells DVD players and televisions in 25 of its 530 stores where it has opened Electronic Zones, which offer mobile phones and home entertainment equipment. It is understood ... encroaches on WH Smiths' ground. ...
LONDON - WH Smith is considering buying the publisher and TV production company Octopus Group for a...The retailer has held talks with Octopus, which was owned by Reed until 1998 when it was the subject of a 33m management buyout. The MBO was supported by venture capital firm Kleinwort Benson Development Capital, which at the time said it would stay with the company for three for years. WH Smith has ...
WH Smith has apologised to Geordies who are angry about its new commercial, by Abbott Mead Vickers BBDO, starring Nicholas Lyndhurst, which depicts them as vulgar, messy-eating couch potatoes. The Independent Television Commission is investigating the complaints. - General release. ...
WH Smith is testing a sub-brand of standalone stores called WH Smith Books as part of its plans...found in the retailer's high-street stores. A spokeswoman for WH Smith said that the four stores were ... the trial of a stationery-only store called WH Smith Stationers. Any plans for a further roll ...
Carlton Communications is giving WH Smith pounds 15 million worth of advertising airtime as part...Carlton Communications is giving WH Smith pounds 15 million worth of advertising airtime as part ... itself to promoting WH Smith through all its media assets, including its three ITV regions, cinema advertising business and Carlton.com. In return, WH Smith will promote Carlton.com through its websites ...
WH Smith is poised to join other retailers on the Internet, with the launch of an online service...WH Smith is poised to join other retailers on the Internet, with the launch of an online service ... to its brand. By using information gathered from its database of ClubCard members, WH Smith aims ... to the WH Smith Internet site, developed by IMP, can join the loyalty scheme s existing membership base ...
WH Smith is reintroducing soft-porn magazines into its high-street stores just three years after...LONDON (Brand Republic) – WH Smith is reintroducing soft-porn magazines into its high-street stores just three years after removing them because it claimed no one bought them. Playboy, Forum, New ... director of WH Smith retail, said the company did not want to be seen as a censor. “We now live in a much ...
LONDON - The Economist has been removed from the shelves of more than 500 WH Smith's shops across...A spokesperson for WH Smith said the decision was made after a "breakdown of terms ... , which is published by Pearson, has now been withdrawn from 542 WH Smith's high street stores and will not be available until the dispute is settled. The Economist will still be on sale at 127 of WH Smith's outlets ...
The highlight of WH Smith's TV advertising has been the campaign featuring Only Fools and Horses...The 'Whatever you're into, get into WH Smith' campaign ran from 1997 to 2002 and helped the chain ... interest in the brand. UK sales at Christmas 2001 rose 8% on a like-for-like basis. WH Smith has a long ... for two years, and was replaced in 1994 with the 'There's more to life at WH Smith' campaign, which ran ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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