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Government readies £120m media buying review in marketing shake-up

The Government is preparing to review its media buying business, currently handled by WPP's M4C..., as the Government now looks to harness advertising to stimulate economic growth in the UK. Martin Sorrell's WPP ...

Ogilvy acquires stake in Myanmar's leading agency

WPP's Ogilvy network has acquired a stake in Myanmar's leading advertising agency Today Advertising

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

This was the verdict of David Fletcher, head of analytics and insight at WPP-owned MEC, who was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world ...

Sky opens creative agency talks

with Sky since 2006 after a head-to-head pitch against WPP Group s Team Sky, led by Grey. In addition ...

Chime Communications prepares for PR MBO

WPP CEO Martin Sorrell s comments that the potential MBO represented a bad deal for Chime . WPP ... and, as such, doubted WPP would lead an active shareholder campaign against the plans ...

How Chime Communications' break-up is unfolding

Pottinger Powerful shareholder Sir Martin Sorrell CEO, WPP Sorrell, whose company WPP owns 20 per cent of Chime, has misgivings about the planned transaction. Last month, he said that Bell's plan represented 'a bad deal for Chime'. WPP also increased its shareholding in Chime last month ...

Do agencies require a creative code?

week, the spot produced by WPP's Y R in Buenos Aires for the Argentine government and featuring ... ." Also, as WPP has discovered, guidelines alone cannot stop people making fools of themselves. "Like ... ," John O'Keeffe, the worldwide creative director at WPP, explains. "But regardless of codes, we would ...

Danny Rogers: An intriguing future awaits Bell Pottinger

Sorrell, the boss of WPP, which has a 20 per cent stake in Chime. Sorrell and Bell, always unlikely ...

Claire Beale: Facebook ad sceptics put new spin on the IPO

to justify its predicted valuation of more than 100 billion (ten times WPP's market valuation ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.