Martin Sorrell gets in touch with his softer side with Valley Girl Show
11 Apr 2012 | by Staff
In a step-change from his usual outings as the sage of Soho, WPP's chief executive, Sir Martin
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VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance
25 Apr 2012 | by Daniel Farey-Jones
WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire...Speaking at the offices of WPP's new ally Infosys on Monday (23 April) to inaugurate the latter ... " (Fabric is a WPP company). Sorrell explained his latest buzzword "horizontality" his label for pulling together all WPP's businesses to work together, "because clients don't hire agencies but people ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
in Leicester. WKD is owned by Beverage Brands and its media planning and buying is handled by WPP's MediaCom ...
Unilever launches 'Breaking News' campaign for Lynx Attract
28 Feb 2012 | by Arif Durrani
Europe is being handled by WPP's Mindshare. The campaign will be supported by outdoor creative from ...
Emery ready to bring charm to leadership role
23 Feb 2012 | by Katherine Levy
. He remembers the good old days when it was a real coup to separate media out from the WPP creative ...
VIDEO: Public reaction to The Sun on Sunday
21 Feb 2012 | by Sarah Johnson
already pledged their support for the Sunday title, as has WPP's chief executive Sir Martin Sorrell ...
Plusnet to sponsor Celebrity Big Brother
21 Dec 2011 | by Maisie McCabe
audience of 5.6 million viewers . The sponsorship was negotiated between WPP media agency Maxus ...
Sport launches iPad app with GroupM
24 Nov 2011 | by Maisie McCabe
), with WPP's media arm GroupM as the exclusive ad partner until March 2012....and BT will advertise through the app. Tom Wilkinson, head of partnerships at WPP agency Mindshare ...
SodaStream shifts strategy to focus on fun
10 Nov 2011 | by Maisie McCabe
on the environmental impact of plastic bottle waste . The five-week campaign, which was planned and bought by WPP ...
'Don't underestimate the power of Google' to drive growth, says Sorrell
28 Oct 2011 | by Arif Durrani
WPP chief executive Martin Sorrell has highlighted "surprising positivity of the UK" despite...Speaking to CNBC today after WPP posted comparable global revenue growth of 4.7%, and reported ... . That will be running about half the level of the major media owners that we invest with." WPP's UK revenue had ... driven. Radio, outdoor sort of stable, not much growth." Also in the interview, WPP's chief executive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
