Claire Beale: Forget the positioning, it's talent that counts
31 May 2012 | by Claire Beale
with shareholders at WPP's AGM on 13 June. On behalf of those shareholders, Sorrell has built WPP into the world ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
Do agencies require a creative code?
17 May 2012
week, the spot produced by WPP's Y R in Buenos Aires for the Argentine government and featuring ... ." Also, as WPP has discovered, guidelines alone cannot stop people making fools of themselves. "Like ... ," John O'Keeffe, the worldwide creative director at WPP, explains. "But regardless of codes, we would ...
Claire Beale: Facebook ad sceptics put new spin on the IPO
17 May 2012 | by Claire Beale
to justify its predicted valuation of more than 100 billion (ten times WPP's market valuation ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up
Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ...
Claire Beale: Falklands farrago is a test bed for WPP's style
10 May 2012 | by Claire Beale
The one thing that everyone at WPP is agreed on is Sir Martin Sorrell's ability to know what...embarrassing for WPP, for the British government, for the Olympics committee. Consider, too, that Y R's London ... . And that another WPP agency, JWT London, recently won the account for Army recruitment. We can only, for the moment, imagine what conversations are taking place between WPP HQ and its Argentine subsidiary. But WPP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
