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The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ... hears that there is a little bit of confusion surrounding the WPP media shop's 10th anniversary ...
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change. She will report to WPP's director of strategy and the chief executive of WPP Digtal, Mark Read. Team News will act ... that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
events, I would be intrigued to learn more about how he built WPP and how his mind works. He oozes ...
there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
This was the verdict of David Fletcher, head of analytics and insight at WPP-owned MEC, who was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world ...
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up
formerly known as Mediaedge:cia, WPP's aspiring new upstart, is celebrating its 10th anniversary this week....of parent WPP's GroupM, and in the early days untroubled by any major client conflicts, MEC's ascent up ... it hasn t. We ve gone from being labelled as the WPP challeng er brand to an agency that s now firmly ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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