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My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up

How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

,892 6 Vodafone Next WPP Group +38 +70,164 +5,637 7 Reckitt ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian...around the world. Sorrell visited WPP's latest partner's Canary Wharf offices yesterday to cut ... SD Shibulal. WPP's specialist tech operation Fabric Worldwide and Infosys have launched joint ... GlaxoSmithKline and two of WPP's top 30 clients, yet to be revealed. "If someone said to me why [we won ...

Eric Newnham invests in Blis Media

23 Apr 2012 | by Nick Batten

Newnham founded outdoor media company Poster Publicity and went on to become chief executive officer and chairman of Kinetic, the company formed by the merger of Poster Publicity and WPP's Portland. He left Kinetic in January 2011 after announcing that he was taking a break from the industry ...

WPP launches innovation unit GroupM Next

03 Apr 2012 | by Mark Banham

WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact ...

Brake 'got the msg?' by Blue Hive

02 Apr 2012

The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...

WPP's Quisma launches in the UK

27 Feb 2012 | by Maisie McCabe

GroupM, WPP's media arm, has appointed Ellie Edwards, formerly managing director of ad network Hi...to disclose any names. Initially, WPP had planned to sit Quisma alongside out-of-home agency Kinetic ...

News Corp brings in ex-Y&R chief exec for global brand partnerships role

15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

of WPP's global advertising network Y R until the end of last year. He was also chief executive ...

Industry View: After the IPO, what next for Facebook?

01 Feb 2012 | by Sarah Shearman

of hype and not a little skepticism from the likes of WPP's Sir Martin Sorrell. Its sky-high valuation ...

WPP buys majority stake in Turkish digital agency

24 Jan 2012 | by Matthew Chapman

WPP has bought a majority stake in Istanbul-based independent digital agency 41?29! in a move...WPP already employs nearly 1,000 people and generates revenues of $100m ( 64.3m) in Turkey, but is seeking to expand its digital capabilities in the country. Turkey is one of the 15 countries WPP chief ... ( 850,000). Founders Alemsah Ozturk, Bora Akman and Omer Ersoy set up 41?29! in 2007. WPP has set ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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