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platforms, such as Publicis Audience On Demand and WPP s Media Innovation Group. The relatively recent ...
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting...services. The agency's revenues for the year ended 31 December 2010 was $4m. WPP's investment in Qais ... capabilities in digital media. Last month WPP invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum. WPP's businesses in the Asia Pacific region generate revenues ...
is key. On the demand side, WPP, for one, has created a proprietary global audience database ...
prize by Ogilvy Mather and BBDO, with WPP s Maxus taking on the media buying from IPG s media shops ...
Partners and expanding internationally, by making use of the WPP agency's global network.
WPP Digital has bought a minority stake in nPario, a US-based company that collates and analyses...and Electronic Arts. It will now collate online and offline data for WPP's Media Innovation Group and Kantar units. Mark Read, chief executive of WPP Digital, said: "The application of technology ... for the new era." Last week, WPP signed a deal with sports and entertainment company IMG to develop ...
of 2010, WPP merged its RMG Connect direct marketing offering into JWT, bringing the two companies under ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM.... WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
WPP has acquired US data marketing business I-Behaviour Inc through KBM Group, part of its..., the I-Behaviour chairman, who first coined the term "direct-marketing" in 1967, founded WPP-owned direct marketing agency Wunderman in 1958. Last month, WPP reported a 12.2% rise in third-quarter revenue ...
sister luxury brand Ferrari, uses WPP agencies for its media planning and buying as part of a wider Fiat ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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