Lord Bell speaks about Bell Pottinger MBO
31 May 2012 | by Matt Cartmell
. Bell used these positive comments to make a sideswipe at WPP CEO Martin Sorrell, a shareholder in Chime ...
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RBS Group's Andrew Wilson to take client-facing role at WPP
31 May 2012 | by Matt Cartmell
RBS Group's head of group comms is leaving to take on a top role at WPP....Andrew Wilson will be leaving the banking and insurance company in the next month to head to the marketing group led by Martin Sorrell, where he will take on a client facing role across a number of WPP s agencies. Wilson will be involved in a wide number of accounts including RBS s account work, currently ...
Goodyear launches £30m media pitch
31 May 2012 | by Katherine Levy
The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... % to 40% of revenues from digital in the next five years. WPP is focusing on strengthening its data ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change. She will report to WPP's director of strategy and the chief executive of WPP Digtal, Mark Read. Team News will act ... that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
holding company is rather less turbulent than their exit from WPP. When Murphy, Priest, Golding and Naked ... and distracting as it was, the war with WPP didn't hold the agency back. Within just three months of launching ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
the business after pitching against Ogilvy Mather. However, another WPP agency, Mindshare, has since ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C..., as the Government now looks to harness advertising to stimulate economic growth in the UK. Martin Sorrell's WPP ...
Ogilvy acquires stake in Myanmar's leading agency
21 May 2012 | by Campaign Asia-Pacific
WPP's Ogilvy network has acquired a stake in Myanmar's leading advertising agency Today Advertising
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
