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This was the verdict of David Fletcher, head of analytics and insight at WPP-owned MEC, who was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world ...
WPP has reported a 4% uplift in underlying revenues to £2.4bn in the first quarter, but the UK has...The world's largest marketing service group said its advertising and media investment management unit, home to Ogilvy, JWT, MediaCom, performed strongly and grew 6.2% to 973m in the quarter. WPP ... , MediaCom, Maxuis and GroupM, generated new business of 629m in the period. WPP said 28.5% of WPP ...
In an interim management statement this morning, Aegis reported total group revenues rose by 16.3% year on year in constant currency and 17.0% at reported rates in the first quarter, while organic growth was 8.1%. Aegis Group's revenue growth compares favourably with its competitors. Today, WPP ...
The WPP media powerhouse is predicting that 104 per user will be spent on internet advertising this year, up from 98 last year and 70 five years ago. A total of 4.85bn is expected to be spent on targeting 46.8 million adult users this year, up from a forecast 4.44bn and 45.5 million users last year ...
in conjunction with JCDecaux and WPP-owned outdoor specialist Kinetic. ...
Company ownership WPP Key personnel Brendan Tansey UK chief executive David ... customer insight. The WPP agency merged its existing data management resources with its sister agency KBM Group to create a centralised data and analytics unit. Wunderman also aligned itself with the WPP ...
Score: 8 Agency factfile: Maxus Type of agency Media Company ownership WPP Key personnel Lindsay Pattison chief executive Tim Irwin chief ... not only filled its bank vacancy, but also now had its own FMCG giant. Cynics might mutter that to a WPP ...
Score: 6 Agency factfile: MediaCom Type of agency Media planning and buying Company ownership WPP Key personnel Karen Blackett chief executive ... by the departure of Boots in 2008, so expect the WPP agency to be on any retail pitchlists that arise this year ...
Score: 7 Agency factfile: Rainey Kelly Campbell Roalfe/Y R Type of agency Full-service creative advertising Company ownership WPP Key personnel Mark ... , moved to a broader WPP role. Saint@RKCR's founders, Adam Graham, Simon Labbett and David Gamble, also ...
Score: 7 Agency factfile: MEC UK Type of agency Full-service media Company ownership WPP Key personnel Steve Hatch chief executive Stuart Sullivan-Martin chief strategy officer Jason Dormieux chief operating officer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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