How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
,892 6 Vodafone Next WPP Group +38 +70,164 +5,637 7 Reckitt ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
Controversy surrounds Argentine Olympic ad
04 May 2012 | by Sarah Johnson and Georgina Brazier
The ad was shot on the Falkland Islands and was reportedly created by Young Rubicam, the WPP-owned agency . It shows Zylberberg, a member of the Argentine hockey team, training at dawn. He is seen running through residential streets, past a British-style tavern, a red telephone box ...
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
Advertising Blue Hive , WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director. ( Campaign ) Cilla Snowball , the group chairman and group chief executive of Abbott Mead Vickers BBDO , has become the first female chairman of the Advertising ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Week ) WPP's GroupM has appointed veteran international media agency executive Mike Tunicliffe ...
Trading Places: this week's people moves
09 Mar 2012 | by Daniel Farey-Jones
Advertising Razorfish has appointed Achim Schauerte , who has worked for six months in an interim role at the Publicis-owned digital agency, as its first planning director. ( Campaign ) Joule , the WPP mobile agency, has appointed Daniel Rosen , the managing director of mobile at AKQA, as its first ...
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
with the recruitment of Nick Adams , who is returning to the WPP-owned agency after three years at rival Aegis. Adams ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
to the newly created position of president of WPP's GroupM . ( Media Week ) MPG Media Contacts has ...
Think BR: The value of data optimisation
11 Jan 2012 | by Carl White
platforms, such as Publicis Audience On Demand and WPP s Media Innovation Group. The relatively recent ...
Buddy Media forms analytics partnership with comScore
07 Dec 2011 | by Daniel Farey-Jones
The WPP-backed social media presence and campaign management company is offering clients the ability to integrate comScore data into its product suite and workflow. The pair claim that the service will allow clients to optimise their social communications via owned media and also quantify the impact ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
