Joint finally opens for business
31 May 2012 | by Jeremy Lee
them from approaching WPP clients. Joint is unable to pitch for Warburtons, which followed Exon when ...
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Goodyear launches £30m media pitch
31 May 2012 | by Katherine Levy
The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
Claire Beale: Forget the positioning, it's talent that counts
31 May 2012 | by Claire Beale
with shareholders at WPP's AGM on 13 June. On behalf of those shareholders, Sorrell has built WPP into the world ...
WPP rejects criticism over Sorrell's £13m pay package
30 May 2012 | by Daniel Farey-Jones
WPP has criticised a recommendation that shareholders vote against chief executive Sir Martin...including "a low level of transparency in the remuneration report". However, a WPP spokesman criticised ... in which WPP operates". The other five of the big six advertising groups, including WPP s biggest competitor Omnicom, are listed outside the UK. "WPP, Omnicom and Interpublic all compete for the same ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... % to 40% of revenues from digital in the next five years. WPP is focusing on strengthening its data ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
WPP....interpersonal dynamics going on there, which we didn t know how serious they were at the time." WPP's leader ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change. She will report to WPP's director of strategy and the chief executive of WPP Digtal, Mark Read. Team News will act ... that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
holding company is rather less turbulent than their exit from WPP. When Murphy, Priest, Golding and Naked ... and distracting as it was, the war with WPP didn't hold the agency back. Within just three months of launching ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
