Brand Health Check: Instagram
25 Apr 2012 | by Kim Benjamin
executive, EMEA of WPP-owned mobile marketing agency Joule. ROMAIN BERTRAND - HEAD OF MARKETING ...
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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...
Navigating the tyranny of email
28 Mar 2012 | by Nicola Clark
Sir Martin Sorrell, the chief executive of WPP, oversees operations in more than 100 countries and a workforce of thousands, but he also reportedly answers every single email he is sent. I put this to the test last week; what would Sorrell's advice be to marketers attempting to cope with information ...
Helen Edwards: Real value can come at a higher price
29 Feb 2012 | by Helen Edwards, PPA, Business columnist of the year
at Passionbrand 30 seconds on: Kantar Founded in 1993, Kantar is WPP's global insight, information ... Sorrell's right-hand man and head of strategy for WPP. Now in charge of more than 25,000 people, it's nice ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
units. Hyundai launched its commercial agency, Innocean, in 2005; WPP embedded an entire team to create ...
Experiential Agency of the Year: TRO
13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
an associate agency of the WPP network. Activity it created around the launch of the latest Vodafone McLaren ...
Brands navigate the Euro maze
08 Dec 2011 | by Alan Mitchell
switch to cheaper protein. If WPP chief executive Martin Sorrell is right, even advertising may be a ...
UKTV hires ex-PepsiCo marketer Michaelides
06 Dec 2011 | by Maisie McCabe
in the consumer and shopper division of WPP's management consultancy arm, Kantar Retail, working with rum brand ...
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
17 Nov 2011 | by Nicola Clark
/Y R. 'To go to a WPP agency was a supply-chain decision but we shortlisted the agencies on a creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
