Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
Wunderman Founded 1958. Chairman/CEO Brendan Tansey. Subsidiary WPP. DM 100%. Clients include: Ford, Nokia ...
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Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
is held by WPP's MediaCom. A result is expected by the middle of the year. - Last July, Unilever also ... months and the business ended up staying with MindShare, also a WPP agency. MindShare also picked up ... of the business around the world. In the UK, the business moved from Omnicom's OMD to ZenithOptimedia. WPP ...
Mark Kleinman on marketing and the City: Pushing the envelope
24 Feb 2010 | by Mark Kleinman
made what Sir Martin Sorrell, the WPP Group chief executive, has referred to as a 'frenemy ...
Jeremy Lee on Media: The real power of spending
17 Feb 2010 | by Jeremy Lee
parent company WPP's media clients. This consolidation, which coincided with Unilever renewing its ... 's centralised ad budget to tip this balance. It also compounds another irony - that WPP relocated to Ireland ...
Brand manager of the week: Jude Brooks, Interactive manager, Coca-Cola GB
27 Jan 2010
headline would you most like to read in Marketing? 'Brooks (38) sells agency to WPP for £4bn.' ...
Vodafone pools £800m business
02 Sep 2009 | by Sarah Johnson
Africa. The pitch for the business was called in June and involved OMD, Carat and WPP's specially ...
Unilever reviews media business
07 Jul 2009 | by Sarah Johnson
Most of Unilever's media services are provided by agencies from within the WPP, Omnicom and Interpublic agency groups. All three will be invited to repitch for the accounts. Unilever last reviewed its £680m European media business in 2004, with MindShare winning out over Initiative and Carat ...
The week in marketing
07 Jul 2009
the business following a final round against the incumbent agency, WPP's Maxus. - Heineken hires Iris ...
Market Research: Special report - Brands seek closer contact
17 Mar 2009
, following last year's TNS acquisition, WPP chief Sir Martin Sorrell indicated that his firm ...
Media brief: Canon hands media account to Omnicom's PHD
20 Jan 2009
of the account was previously handled by WPP's Mediaedge:cia. It is the first time the print and technology firm
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
