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. ( Marketing ) Media MEC , the WPP media network, has promoted its UK chief executive Tom George ...
specialist Posterscope from WPP-owned Kinetic without a pitch....with Publicis Groupe's ZenithOptimedia. Kinetic works on the outdoor media accounts for WPP agencies MediaCom ...
WPP last year registered the largest revenue for a global publicly listed marketing services...The UK-based group led by chief executive Sir Martin Sorrell was helped by its acquisition of top tier market research company TNS in October 2008. The addition led to a 13% increase in WPP ... Omnicom's post-tax profit falling 21% and WPP's holding steady, the former weighed in with a figure ...
-tax loss before ordinary activities in more than a decade. According to WPP s GroupM, adspend ...
WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some...The aim of the strategic partnership is to allow WPP to improve its clients' engagement with Facebook users. WPP's investment will enable it to incorporate Buddy Media's platform into its ... and monitor their effectiveness. The deal also includes training in the use of the system for WPP agency ...
model as the US division. BBN, in partnership with WPP's 24/7 Real Media, has established offices ...
to get the idea first." With WPP now earning more from data than from traditional sectors, the tides ...
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
, who in April decided not to return from maternity leave. She is now head of media relations at WPP ...
marketers to deal directly with COI roster agencies and consolidating media buying into WPP's dedicated ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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