Brands navigate the Euro maze
08 Dec 2011 | by Alan Mitchell
switch to cheaper protein. If WPP chief executive Martin Sorrell is right, even advertising may be a ...
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Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
to the newly created position of president of WPP's GroupM . ( Media Week ) MPG Media Contacts has ...
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
17 Nov 2011 | by Nicola Clark
/Y R. 'To go to a WPP agency was a supply-chain decision but we shortlisted the agencies on a creative ...
Helen Edwards on Branding: Devoid of meaning
16 Nov 2011 | by Helen Edwards
10s, but at positions ranging from one to nine - BrandZ: The WPP/Millward Brown Optimor monster ...
Mindshare scoops £4m Anglian media task
03 Nov 2011 | by Katherine Levy
The appointment follows a pitch that included the incumbent All Response Media, which had held the account for six years, Total Media and Media Campaign Services. The win means Mindshare has moved swiftly to replace the Everest windows and home improvement account, which it lost to fellow WPP agency ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
is key. On the demand side, WPP, for one, has created a proprietary global audience database ...
School Reports 2011: MEC UK
05 Sep 2011 | by Staff
Score: 8 Agency fact file: MEC Type of agency Media Company ownership WPP Key personnel Tom George chairman Steve Hatch chief executive Stuart Sullivan-Martin chief strategy officer Jason Dormieux managing partner, MEC ...
Maxus wins pitch for Kärcher media
25 Aug 2011 | by Sophie Maden
The WPP-owned network won the business after a competitive pitch against undisclosed agencies. ZenithOptimedia previously handled the UK media planning and buying for the company but opted not to pitch for the pan-European account, which now includes the 1.3 million UK business. The company has primarily ...
MediaCom retains Bose account after review
28 Jul 2011 | by Katherine Levy
. Direct MediaCom, the WPP agency s direct media arm, lured the account away from the previous incumbent ...
Alan Mitchell: Reinventing marketing - Stalking customers vs building trust
28 Jul 2011 | by Alan Mitchell
The launch of WPP's Xaxis database casts further doubt on behavioural advertising in relation...multilevelled data-crunching. At the core lies data aggregated from all WPP's campaigns for clients (probably ... into its own customers. Not surprisingly, even WPP's goliath 'frenemy' Google is reported to be rushing ... exercising the minds of regulators. A week after WPP announced Xaxis, the European Data Protection ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
