DfT calls review for Think! campaign
10 May 2012 | by Maisie McCabe
motorcyclists. Leo Burnett also devised creative work before the spending freeze. WPP's M4C will handle ...
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Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C..., as the Government now looks to harness advertising to stimulate economic growth in the UK. Martin Sorrell's WPP ...
'Embarrassed' WPP supports war veterans after creating Falklands ad
10 May 2012 | by Anne Cassidy
WPP's Y&R network will make a contribution to war veterans' charities in an attempt to compensate...Sources at WPP also suggested that those responsible face losing their jobs pending the results of an internal investigation. The news follows the creation of a 90-second film that shows an Argentine Olympian in a "step-up" routine on a British war memorial in the Falklands. Sir Martin Sorrell told ...
Chime pushes ahead with Bell Pottinger sale
09 May 2012 | by Alec Mattinson
business'. The decision to press ahead with the transaction comes despite the misgivings of WPP CEO Martin Sorrell. WPP owns 20% of Chime. Last month Sorrell said that Bell s attempts to buy back a portion ...
Argentina and UK in showdown over WPP's Olympic ad
08 May 2012 | by Daniel Farey-Jones
The Government of Argentina has ignored WPP's request to stop broadcasting a controversial TV ad...soil." The ad drew protests from the British government and has proved an embarrassment for WPP ... offices (WPP in New York) to the government." Mercado said Y R's New York head office was not consulted ...
Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation
04 May 2012 | by Daniel Farey-Jones
Sorrell today told Campaign he was "appalled" by the ad, while Y R s New York head office has apologised and claimed "the ad s creators behaved in a manner which is unacceptable to our company". The WPP chief executive said: "We will be making a full investigation and will decide on what action ...
Controversy surrounds Argentine Olympic ad
04 May 2012 | by Sarah Johnson and Georgina Brazier
The ad was shot on the Falkland Islands and was reportedly created by Young Rubicam, the WPP-owned agency . It shows Zylberberg, a member of the Argentine hockey team, training at dawn. He is seen running through residential streets, past a British-style tavern, a red telephone box ...
Danny Rogers: Portland purchase signals industry upswing
19 Apr 2012 | by Danny Rogers
Omnicom's public affairs offering to rival WPP's recently bolstered H+K Strategies and a resurgent Burson ...
Kellogg's repitches lobbying brief over conflict
17 Apr 2012 | by Matt Cartmell and Alec Mattinson
exploring the possibility . Earlier this week it emerged WPP increased its Chime shareholding to more than 20 per cent, giving WPP a second seat on the Chime board. WPP CEO Sir Martin Sorrell has opposed the PR buyout plan, labelling it a terrible precedent . WPP could theoretically block any move with a ...
Brake 'got the msg?' by Blue Hive
02 Apr 2012
The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
