Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ...
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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
Brand Health Check: Instagram
25 Apr 2012 | by Kim Benjamin
executive, EMEA of WPP-owned mobile marketing agency Joule. ROMAIN BERTRAND - HEAD OF MARKETING ...
Eric Newnham invests in Blis Media
23 Apr 2012 | by Nick Batten
Newnham founded outdoor media company Poster Publicity and went on to become chief executive officer and chairman of Kinetic, the company formed by the merger of Poster Publicity and WPP's Portland. He left Kinetic in January 2011 after announcing that he was taking a break from the industry ...
Trading Places: this week's people moves
09 Mar 2012 | by Daniel Farey-Jones
Advertising Razorfish has appointed Achim Schauerte , who has worked for six months in an interim role at the Publicis-owned digital agency, as its first planning director. ( Campaign ) Joule , the WPP mobile agency, has appointed Daniel Rosen , the managing director of mobile at AKQA, as its first ...
Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology
05 Mar 2012 | by John Reynolds
are undertaking the trial in a bid to capture data profile about potential customers. WPP-owned Kinetic ...
Apps help Rashbass prepare for The Economist's first fall
08 Feb 2012 | by Arif Durrani
resonates with Vanessa Clifford, head of press at WPP s Mindshare, who plans campaigns for a number ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
to the newly created position of president of WPP's GroupM . ( Media Week ) MPG Media Contacts has ...
PictureBox seeks CRM agency
20 Jan 2012 | by Sara Kimberley
between Publicis Groupe agencies and WPP agencies. MediaCom retained Universal Home Entertainment ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
units. Hyundai launched its commercial agency, Innocean, in 2005; WPP embedded an entire team to create ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
