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there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
Four different versions of the ad are running across the 32 40-inch screens in the departures area of the terminal, with the tagline, "There is a better way to build your business. It's called Vodafone One Net". The campaign was planned and bought by Omnicom media agency OMD and WPP out-of-home agency Kinetic ...
The Post Office is poised to award its £12m media planning and buying account to WPP agency
The process is being handled through AAR and overseen by Vodafone's director of brand marketing, Danielle Crook. The pitch will be open to non-WPP agencies, despite Vodafone's recent consolidation of its advertising arrangements into the network with the appointment of Rainey Kelly Campbell Roalfe/Y R ...
units. Hyundai launched its commercial agency, Innocean, in 2005; WPP embedded an entire team to create ...
with envy. WPP media agency Mindshare was the big winner of the Google Live Advent Calendar challenge ... fellow WPP media agency, with the first tablet found in a launderette, a stone's throw from MediaCom ...
audience of 5.6 million viewers . The sponsorship was negotiated between WPP media agency Maxus ...
/Y R. 'To go to a WPP agency was a supply-chain decision but we shortlisted the agencies on a creative ...
The intermediary handling the pitch was Accenture and the shifting of the account ends a decade-long relationship between Sony Ericsson and the WPP-owned agency. Sony Ericsson, which spent 10m in the UK on above-the-line media in 2010, has come under increasing pressure in the global handset market ...
is key. On the demand side, WPP, for one, has created a proprietary global audience database ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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