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Sorrell forecasts 2% growth for WPP this year

LONDON - Sir Martin Sorrell has upped the forecast of WPP from flat to 2% growth for the year...The WPP leader said the group had seen sequential monthly improvements since the start of the year, culminating in "a little bit of growth" of 1% in March. WPP reported revenues of 2.1bn , down 1.82% year ... " is expected to continue in April, May and June. In the interview, which follows WPP s trading statement ...

'We feel better about the environment' says WPP's Sorrell

WPP's chief executive Sir Martin Sorrell believes the worst of the financial downturn is over...Speaking to CNBC on the day of WPP s interim results for the first half of 2010 , Sorrell ... the rest of the year." WPP, home to agencies JWT, Grey and Ogilvy Mather, as well GroupM, Kantar and TNS ... a downward adjustment to expectations, so I think they are on the cautious side." A WPP statement ...

Sorrell calls 2009 'a game of two halves' and lifts WPP hiring freeze

LONDON - WPP chief Sir Martin Sorrell used a well-worn football analogy to describe his company...Talking to global business broadcaster CNBC , the just-turned 65-year-old leader said last year had been "a game of two halves" for WPP. Sorrell said: "In the first half of the year I think we were staring into the abyss. In the second half we certainly saw things becoming less worse." Sorrell said ...

VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance

WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire...Speaking at the offices of WPP's new ally Infosys on Monday (23 April) to inaugurate the latter ... " (Fabric is a WPP company). Sorrell explained his latest buzzword "horizontality" his label for pulling together all WPP's businesses to work together, "because clients don't hire agencies but people ...

Martin Sorrell calls for US to focus on deficit reduction

WPP's Sir Martin Sorrell has called on President Obama's administration in the US to take a lead...Speaking at the annual World Economic Forum (WEF) in Davos, Switzerland today (26 January), WPP s leader pointed to the lack of investment in long-term business commitments in the US as a result of uncertainty surrounding business in the short-term. Despite WPP achieving "remarkable" growth of 8 ...

'Don't underestimate the power of Google' to drive growth, says Sorrell

WPP chief executive Martin Sorrell has highlighted "surprising positivity of the UK" despite...Speaking to CNBC today after WPP posted comparable global revenue growth of 4.7%, and reported ... . That will be running about half the level of the major media owners that we invest with." WPP's UK revenue had ... driven. Radio, outdoor sort of stable, not much growth." Also in the interview, WPP's chief executive ...

Global creative is not bland, claims Sorrell

, when unveiling WPP's first global campaign for the automotive giant Ford yesterday....The campaign consists of a single set of TV and print executions led by WPP's European team, which ... , which has been WPP's biggest client since 1987, had historically run different creative in the US ... led WPP to set up, beginning with Team Detroit in 2006 and rolling out globally, including ...

VIDEO: Sorrell on apps, mobile and social networks

WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies

Sorrell backs News Corp's attempts to buy Sky

WPP chief executive Sir Martin Sorrell has thrown his weight behind News Corporation's efforts...Sorrell, speaking on the day WPP reported a 28.5% lift in pre-tax profits for 2010, offered unwavering support for News Corporation, despite an anticipated legal challenge from an alliance of media ... made the comments as WPP celebrated an unexpectedly strong, speedy recovery in global group activities ...

Sport launches iPad app with GroupM

), with WPP's media arm GroupM as the exclusive ad partner until March 2012....and BT will advertise through the app. Tom Wilkinson, head of partnerships at WPP agency Mindshare ...

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