WPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM.... WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
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WPP's RMG moves to JWT
14 Aug 2008 | by Caroline Lovell
LONDON - WPP has split its RMG Connect direct marketing network from Ogilvy and Wunderman and has...to give people a chance to grow into new roles and new experiences and to benefit the WPP Group. "Now ...
Social media is an opportunity for WPP
18 Feb 2009 | by Staff
LONDON - Sir Martin Sorrell, the WPP Group chief executive, said social networks are an opportunity...as "the future for large communications holding companies such as WPP in a fast, nimble, social media world?" Sorrell dismissed the idea that WPP was "one monolithic, elephantine company" with dozens ... , had changed for WPP was the application of technology and use of data. They have become more important ...
WPP to acquire German internet agency
16 Jan 2002 | by Gordon MacMillan,
LONDON - WPP Group is to launch an offer for German internet agency Concept, which is listed...WPP already owns 20% of the company, acquired by its direct and interactive marketing network OgilvyOne Worldwide, and says it will acquire the remaining stock in the company. WPP has made ... . The offer continues WPP's objective of developing its new-media investments through strengthening its ...
WPP seeks to grow direct operations
30 May 2002 | by Staff,
LONDON - WPP Group wants to make recession-weathering direct marketing, along with interactive...Speaking in an interview with the Wall Street Journal, WPP chief executive Sir Martin Sorrell ... strong," Sir Martin said. WPP has made a number of acquisitions in the last year to strengthen its ... BrandOne. In the interview, Sir Martin also said WPP intended to continue to cut its reliance on the US ...
WPP to merge two consumer research divisions
09 Jan 2008 | by Alex Donohue
LONDON - WPP's consumer research business, Henley Centre HeadlightVision, is to merge with US...The merger will make Yankelovich Holdings part of WPP s research, insight and consultancy division, Kantar. It will create a 145-strong research and consultancy business split between New York, London ... GlaxoSmithKline, Kraft and Unilever among its clients. WPP said the merger of the two companies, which ...
WPP to increase focus on below-the-line activity
28 Jan 2003 | by Staff,
LONDON - WPP Group is to shift its business away from advertising and increase its focus on market...Speaking at the World Economic Forum's annual meeting, Sir Martin Sorrell, WPP chief executive, said that direct marketing currently accounts for around one third of WPP's $6bn (£3.7bn) annual ... that 2004 will bring a significant recovery in advertising, even if there is a war in Iraq. WPP has won a ...
DIRECT: WPP snaps up Marketing Perspectives
07 Oct 1999 | by KEITH JOHNSTON, Managing Director, Mani
WPP has acquired sales promotion and relationship marketing agency Marketing Perspectives...WPP has acquired sales promotion and relationship marketing agency Marketing Perspectives ... . WPP is attempting to expand its below-the-line empire. It already owns direct marketing agency OgilvyOne and the relationship marketing firm EWA. John Zweig, chief executive officer of WPP ...
WPP acquires German direct marketing firm MDM
07 Oct 2003 | by Staff,
LONDON - WPP Group has continued its strategy of developing its direct operations...WPP, headed by chief executive Sir Martin Sorrell, has acquired a 65% stake in the agency through its wholly owned relationship marketing network rmg:connect. WPP has also entered into options ... ) for the year to December 31 2002 and net assets of €701,000. In a statement, WPP said: "The acquisition ...
WPP's Bates 141 buys China-based Evision
28 Apr 2008 | by Staff
HONG KONG - WPP's Asia-Pacific marketing agency Bates 141 has bought a majority stake in Evision, a...The deal, which is subject to regulatory approval, will strengthen WPP s foothold in China, where it generates over $600 million ( 301.9m) in revenues, accounting for almost a quarter of the group s Asian revenues. Evision, which specialises in interactive design, mobile marketing and customer relationship ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
