WPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM.... WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
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WPP expands in Singapore
20 Dec 2010 | by Ed Owen
WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk...Economic Development Board. The acquisition continues WPP's expansion into rapidly expanding markets and digital media. In the past two months WPP has bought two agencies in the US , including Marketing Direct, which will form the core of KBM Groups's healthcare division. In October, WPP reported a 12 ...
WPP makes further moves into BRIC markets
19 Jul 2010 | by Mark Banham
WPP Digital, the digital investment arm of WPP, has acquired a minority stake in Leading Smart...company in China. WPP said the investment continued its "strategy of developing its services in fast ... of the "fastest growth markets for WPP." WPP, headed by chief executive Sir Martin Sorrell, currently employs ... Beijing, and currently employs 90 people. In the latest trading update from WPP in June, the network ...
WPP acquires US digital agency Rockfish
22 Aug 2011 | by Daniel Farey-Jones
WPP Digital, the digital arm of WPP, has agreed to acquire the assets of US digital agency Rockfish...$4.7m ( 2.8m). WPP said in a statement that the acquisition continued its strategy of investing ...
WPP increases investment in China's digital industry
14 Nov 2011 | by Sarah Shearman
WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed...clients including McDonald's, Nokia and Nike' WPP in initially invested in the company in August 2008 ... in the financing round. WPP has marked Greater China, which is currently its fourth-largest market, generating revenues of more than $1bn, as a key area of growth. Last month (24 October), WPP increased its ...
Publicis and WPP continue digital acquisition spree
18 Jan 2012 | by Daniel Farey-Jones
Publicis Groupe has bought French digital agency Mediagong, while WPP has acquired a third...content, advergaming and mobile. WPP has looked further afield in snapping up a 33.3% stake, for a sum ... and NAB. WPP's wholly-owned operating company Ogilvy has acquired the stake in the agency, which ... . Yesterday (17 January),WPP announced its research arm Kantar had struck an agreement to buy CIC, a social ...
WPP lands 'Obama agency' Blue State Digital
31 Dec 2010 | by Staff
Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network ... . Mark Read, director of strategy and chief executive of WPP Digital, said: "Blue State Digital will bring distinctive skills to WPP Digital through its formidable presence in cause-based marketing, its ...
WPP buys $7m stake in Mysupermarket.com
19 Apr 2012 | by Emma Powell
WPP Digital has invested $7m (£4.3m) in a minority stake in Dolphin Software, owner...The acquisition of Mysupermarket.com comes as WPP pursues a target of 35% to 40% of revenue to be derived from its digital assets which include Wunderman, OgilvyOne and VML within the next five years. The stake is believed to form the lion's share of a $10m ( 6.2m) round of funding for Dolphin Software ...
WPP agencies launch paid content joint venture
16 Sep 2010 | by Staff
Two WPP Group agencies, 24/7 RealMedia and Schematic, have combined to launch a paid content...Called the Content Project (TCP), it will launch in the first quarter of 2011 and has been in development since earlier this year. News of the venture comes three weeks after Sir Martin Sorrell, the WPP chief executive, said paywalls were "essential" for publishers. The idea behind the Content ...
WPP acquires data marketing business I-Behaviour
10 Nov 2010 | by Sarah Shearman
WPP has acquired US data marketing business I-Behaviour Inc through KBM Group, part of its..., the I-Behaviour chairman, who first coined the term "direct-marketing" in 1967, founded WPP-owned direct marketing agency Wunderman in 1958. Last month, WPP reported a 12.2% rise in third-quarter revenue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
