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WPP: clarification

28 Sep 2010

WPP has asked us to point out and we accept that, although it has had discussions with AKQA...We wish to reiterate that WPP had denied any interest in making a bid as at the date of publication and Campaign is happy to make WPP's position clear and unreservedly apologises for any misunderstanding. ...

WPP's creative solution

04 Aug 2011

It seems that WPP, the reigning Holding Company of the Year at Cannes, has developed a new weapon

WPP's creative principal

21 Jul 2011 | by Claire Beale

John O'Keeffe has elevated WPP to Holding Company of the Year in Cannes in just three years as its...It's said that when WPP was revealed as the inaugural Holding Company of the Year in Cannes ... creative holding company; WPP's reputation has been as the more financially geared, controlling business. Where WPP has made the shrewder acquisitions, built arguably the more powerful media, data and digital ...

WPP expands in Singapore

20 Dec 2010 | by Ed Owen

WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk...Economic Development Board. The acquisition continues WPP's expansion into rapidly expanding markets and digital media. In the past two months WPP has bought two agencies in the US , including Marketing Direct, which will form the core of KBM Groups's healthcare division. In October, WPP reported a 12 ...

WPP at 25

11 Jun 2010 | by Claire Beale

In a quarter of a century, WPP has gone from a shopping baskets manufacturer to the world's biggest...WPP's 2010 annual report begins by trying to explain "Why We Exist". For anyone who has ever pondered the issue, WPP's answer (the short version at least) runs thus: "To develop and manage talent ... with profit." Don't imagine that the order of the mantra is arbitrary. The longer version explains that WPP ...

Media Lifeline: WPP's Maxus

26 Feb 2010

October 2008: Maxus was launched as WPP's fourth-string media brand in the Asia-Pacific region in 2004. In 2008, WPP serves notice that it intends to build the agency into a credible worldwide network ... 't have a presence. December 2008: Clark announces that the WPP-owned UK agency BJK&E will become Maxus ...

WPP reports profit drop

06 Mar 2009 | by Chloe Markowicz

WPP, the advertising and communications group, reported today that its profits fell 5.8 per cent

WPP plots Grey/United merger

02 Mar 2007 | by James Hamilton

Robert Campbell is set to resign from his position as the managing partner at United London as WPP ... . Earlier talks in which WPP plotted merging United with its Wunderman network are understood to have gone ... WPP s $1 billion Procter Gamble business. However, sources close to Grey say the network has still ...

WPP plots Grey/United merger

01 Mar 2007 | by James Hamilton

London as WPP plots a merger of its struggling hotshop with Grey....re looking at each other s books and numbers, the source said. Earlier talks in which WPP plotted ... . Tamara Ingram, the former Grey chief, left the post in January to lead WPP s $1 billion Procter Gamble ...

WPP reveals profits boost

24 Feb 2006 | by Mark Banham

WPP has reported a 36% rise in pre-tax profits to £669m and a 25% rise in revenues to £5.37bn....9%, compared to Europe's 2.9%, North America's 5.8% and worldwide growth of 11.9%. During 2005, WPP media ... manager Marco Benatti was personally dismissed by WPP chief executive Sir Martin Sorrell. The report ...

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