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HSBC is launching its biggest global ad campaign for five years, based on the theme of latitude . The campaign backs HSBC s international banking service, Premier, with a heavyweight through-the-line push created by WPP s team. The campaign is HSBC s biggest worldwide advertising campaign since The world ...
The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...
." The copywriter was Algy Sharman and the art director was Al Brown. The media agency was WPP and all space ...
The campaign features real executives and engineers from Mazda and was created by Team Mazda Europe, which is made up of the WPP agencies of JWT, Mindshare, Wunderman, Syzygy and SocialMedia8. The films are in Japanese and will form the basis of TV, online, press, outdoor and dealership ...
The International Olympic Committee has launched its first global campaign, entitled The best of us , since awarding creative duties to WPP-owned United. The first phase of activity in the run-up to the Beijing 2008 Olympic Games features a 60-second TV ad with athletes from all over the world declaring, I ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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