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LONDON - Following a review of its agency arrangements Land Rover has retained its WPP agencies...In January Marketing revealed that the car manufacturer was in discussions with agencies about the account (Marketing 27 Januray), which is globally held by WPP's Young Rubicam, Wunderman and MindShare Following the review, which according to Mark Foster, Land Rover corporate affairs manager was designed ...
Vodafone has shifted its global strategic brand business from BBH to WPP....BBH will retain the UK strategic brief for the mobile phone giant. WPP's Team Vodafone group has worked on a variety of disciplines for Vodafone, alongside BBH and McCann Erickson. Vodafone said there was no formal pitch for the business, but that it wanted fresh thinking' and launched an internal review ...
LONDON - Microsoft has strengthened its relationship with WPP agencies by handing JWT the launch...marketing business into another WPP Group firm, Wunderman. Microsoft marketing manager Cedric Chambaz said that the company wanted to use 'another WPP agency' for its upcoming UK advertising as part of a 'global alignment ...
The launch of WPP's Xaxis database casts further doubt on behavioural advertising in relation...multilevelled data-crunching. At the core lies data aggregated from all WPP's campaigns for clients (probably ... into its own customers. Not surprisingly, even WPP's goliath 'frenemy' Google is reported to be rushing ... exercising the minds of regulators. A week after WPP announced Xaxis, the European Data Protection ...
is currently held by RKCR/Y&R, a WPP agency....It is not known if the discussions will also affect below-the-line agency Wunderman, or media agency MindShare, both also under the WPP umbrella. It is unclear whether or not Land Rover will call an official review. Mark Foster, Land Rover corporate affairs manager: Our global creative account has been ...
-known Argentinean ad agency backed by WPP, it has emerged....; mso-bidi-language:#0400;} Santo last year opened offices in London and has WPP as a ... Wheldon insisted BBH would remain Vodafone's UK ad agency. WPP is expected to also take on media ...
after a pitch against WPP's Team Vodafone group....-known Argentinean ad agency backed by WPP. However it said BBH would remain Vodafone's UK ad agency. ...
, introducing a new tagline and a global campaign from WPP group agency Ogilvy.
to launch an international consulting firm backed by Sir Martin Sorrell's WPP marketing services empire...., although this could change. The move strengthens the link between Lord Mandelson and WPP. The group has ...
the business's 300th anniversary, following a three-way pitch between networks Publicis Groupe, WPP and Chime.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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