WPP launches global mobile agency
12 Jan 2009 | by Maisie McCabe
LONDON - WPP has rebranded its full-service mobile agency Kinetic Mobile as Joule and it will now
Search results for WPP
Search filters:
By Publication
- mediaweek.co.uk
Click 
to remove filters
Add Search Filters:
By Channel
- Ad campaign (10)
- Agency (232)
- Digital marketing (18)
- Direct Marketing (1)
- Marketing (21)
- More...
- Media (416)
- New Business (20)
- Public Relations (1)
- Research & Data (14)
- Less...
By Industry Sector
- Agencies (65)
- Autos (6)
- B2B (6)
- Fashion / Clothing (2)
- Financial Services (5)
- More...
- FMCG (5)
- Food & Drink (3)
- Government / Non-Profit (5)
- Media / Entertainment (414)
- Retail (8)
- Technology (5)
- Telecoms / Utilities (13)
- Travel / Leisure (3)
- Less...
Wyse to leave WPP's Forward
16 Dec 2008 | by John Reynolds
LONDON - Sarah Wyse, the chief executive of WPP-owned customer publisher Forward, is to leave...has also been responsible for developing Forward s digital strategy. Sir Martin Sorrell s WPP Group ...
WPP's MEC achieves recession-busting billings
22 Sep 2009 | by Arif Durrani
LONDON - WPP's Mediaedge:cia was the only top 10 media agency to increase its advertising spend
WPP and Nielsen agree asset swap deal
12 Nov 2008 | by Arif Durrani
LONDON - WPP has agreed a deal with the Nielsen Company to swap certain assets ahead of its...business, by acquiring the 50% currently held by WPP. AGBNMR, Nielsen's North American television ... will transfer to the Sir Martin Sorrell-run WPP its SRDS service, which provides media rates and data to the ad ... American multinational firm IBOPE Group. These assets will be added to The Kantar Group, WPP's information ...
WPP's Kantar Group restructures after TNS purchase
23 Feb 2009 | by Tristan O'Carroll
LONDON - WPP-owned insight provider the Kantar Group is restructuring following the £1.9bn...The changes effectively mark the integration of TNS into the WPP empire. The Sir Martin Sorrell-led group spent many months last year pursuing TNS, which initially resisted WPP's advances. Kantar will reorganise into a new streamlined structure. Among the key changes, the TNS Custom business and Research ...
Redundancies at Mindshare follow WPP cost-cutting
07 May 2009 | by Arif Durrani
and Worldwide operations as part of a cost-cutting drive at the WPP agency....in the foreseeable future". The WPP media agency is the third-largest agency in the UK, with billings in excess ... noted that several newpapers had carried a story over the weekend saying that WPP will be cutting around ... with the 3% reduction in headcount WPP stated it had seen since the end of the year, of which a third had ...
WPP and NI study tablet ads effectiveness
21 Jun 2011 | by John Reynolds
WPP and Times publisher News International are undertaking a major joint research project aimed...The project has been launched as brands eye the growing popularity of iPads and other tablet devices and seek more insight into what ads on the platforms can achieve. It has been co-funded by a number of WPP clients and the findings will be available to them by mid-August this year. The research ...
WPP launches innovation unit GroupM Next
03 Apr 2012 | by Mark Banham
WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact ...
'Paywalls are essential', says WPP's Martin Sorrell
25 Aug 2010 | by Arif Durrani
WPP's chief executive Sir Martin Sorrell believes online paywalls are an "essential" part...an official statement about the paywalls would be made within the next 30 days. Separately, WPP s leader ...
WPP reports 9% fall in UK revenue
30 Oct 2009 | by Tristan O'Carroll
LONDON - WPP, owner of Media Week agency of the Year Mediaedge:cia, posted a 9% drop in UK revenue...East and Central and Eastern Europe, were least-affected by the economic downturn, WPP said ...
Additional Information
Campaign Jobs
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
- Junior Mobile Designer Propel £20000 - £25000 per annum + £25000 + Excellent benefits, West End
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
