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It seems that WPP, the reigning Holding Company of the Year at Cannes, has developed a new weapon
WPP, the advertising giant which owns agencies including J Walter Thompson and Ogilvy & Mather...WPP, the advertising giant which owns agencies including J Walter Thompson and Ogilvy & Mather, has reported a 15% increase in first-half pre-tax profits to pounds 78.3m. Overall sales rose by almost a fifth to pounds 830.6m, boosted by new business from Ford and Kellogg. ...
Mark Linaugh has been made chief talent officer at WPP after two years in a similar post at Ogilvy
WPP’s MediaCom and Maxus agencies have been selected to run the consolidated global media account...The handling of the account, which covers all of Shell's media planning and buying, will be led by MediaCom's London office. It will be first time the two agencies have worked together since the WPP ... 's Jiffy Lube brand. WPP's pitch, which was run under the banner of Team Media for Shell, was praised ...
WPP saw revenues for its PR interests – which include Finsbury, Ogilvy PR Worldwide, Buchanan
WPP has bucked the current pessimistic trend in the advertising industry, reporting a 4% increase in turnover in the first five months of 2001. Although this is below WPP's full-year target ... .3% to 676p and turnover rose 69%, fuelled by WPP's £3bn purchase of Young Rubicam in August. The news ...
Global advertising giant WPP Group’s pre-tax profits for the first half of the year were up 22 ... for 46% of WPP's £1.2 billion revenue. Money from web business grew to over $90 million (£60 million), an increase of $60 million (£40 million) from the first half of 1999. WPP Group is set to become the world ...
October 2008: Maxus was launched as WPP's fourth-string media brand in the Asia-Pacific region in 2004. In 2008, WPP serves notice that it intends to build the agency into a credible worldwide network ... 't have a presence. December 2008: Clark announces that the WPP-owned UK agency BJK&E will become Maxus ...
Bank predicts WPP profit-fall...WPP is expected to announce a fall in profits when its first-half figures are announced tomorrow ... . This reinforces WPP chairman Sir Martin Sorrell's predictions that the advertising industry will pull itself out ... acquisition of Cordiant Communications Group, although boosting WPP's stock price, is also thought to have had ...
WPP Group has invested in VideoEgg, a video solution and video ad network for online communities....is a strategic investment in that it allows WPP to enter the market for user-generated video content and the social network marketing space, so it's a great strategic alignment for both WPP and VideoEgg." He ... , myYearbook.com and Tagged, with more than 12 million monthly unique users. WPP joins existing VideoEgg ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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