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LONDON - Acquisition-happy WPP has announced it is buying French media-ratings firm JFC...WPP will take a 75% stake in JFC, which provides audience analysis systems for print media ... and consultancy arm of WPP which also includes Millward Brown. JFC operates in France and other European ... week, WPP announced it had acquired leading Puerto Rican market research firm Mediafax. If you ...
BEIJING - WPP Group has bought its fifth Chinese agency in the last year as it acquires a majority...part of WPP s below the line business Bates Asia. WPP said acquiring a majority stake in the agency ... teams. The acquisition marks WPP s latest expansion into the Chinese marketing sector, having already ... , which is leading the launch of MySpace in China. Prior to that, WPP-owned Grey Group acquired a ...
LONDON - WPP Group is continuing to expand its research business with the acquisition of US...The Westport, Connecticut-based Greenfield had revenues of $13.5m (£9.2m) for the year to December 31. It will become part of Kantar's Millward Brown operation. In a statement, WPP said: "The acquisition will provide Millward Brown's clients with the most comprehensive, integrated qualitative ...
WPP Group agency Young & Rubicam Advertising has bought US technology marketing agency SicolaMartin...LONDON (Brand Republic) - WPP Group agency Young 119m ( 83.07m), revenues of 18m ( 12.56m) and net assets of 2.8m ( 1.95m). The 16-year-old firm is based in Austin, Texas and employs 118 staff. It will retain its name and senior management team, as founders and partners Tom Sicola and Steve Martin continue ...
LONDON - WPP has signed an agreement with the Nielsen Company to swap its 50% share of AGB Nielsen...-fareast-language:#0400; mso-bidi-language:#0400;} The deal allows WPP to satisfy regulatory requirements ... measurement business, by acquiring the 50% currently held by WPP. AGB Nielsen currently holds the contract ... three assets to WPP including SRDS, a provider of media rates and data, and Perq/HCI, which provides a ...
SEOUL - WPP Group has bought its third agency in South Korea, the world's ninth largest advertising...and Citibank. The acquisition of Lee Jang follows WPP s Wunderman network buying Seoul-based marketing services businesses SRP Corporation and ComHaus Korea in October. Prior to that, WPP opened a joint office ...
Last week Sorrell's WPP Group warned TNS shareholders it was not going to increase its 1.1bn bid and that its offer was final. At the same time it revealed acceptances had climbed from 34% to 43%. Valid acceptances of the offer now stand at 60.86%. WPP has taken up its right to extend the offer until 3pm ...
WPP Group has swooped on two marketing services companies in its most recent buying spree....LONDON (Brand Republic) - WPP Group has swooped on two marketing services companies in its most ... and Nestle among its clients. WPP also snapped up the UK-based sales and marketing management firm ... with net assets of 1.6m. Both acquisitions are part of WPP’s ongoing drive to build a stronger presence ...
LONDON - WPP has acquired a 40% stake in international mobile marketing company iconmobile..., with offices in Los Angeles, London, Sydney and Tokyo. WPP said the acquisition was part of the strategic ... totalling 6m. WPP also acquired a 6.8% share in Media Rights Capital, the US content firm that specialises ...
LONDON - WPP is to acquire a 20% stake in a marketing agency in Vietnam, Smart Media Joint Stock..., Vinaphone, VNPost and VNPT. WPP has had a presence in Vietnam for more than 10 years. In 2008 its media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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