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Shire Hall will remain independent in WPP

entity within its new parent company, WPP, rather than being absorbed into an existing PR network....entity within its new parent company, WPP, rather than being absorbed into an existing PR network. WPP owns two full-service PR networks with healthcare divisions, and at least 15 medical advertising agencies. The deal, reportedly worth pounds 10 million, means WPP now owns the second and third ...

WPP dips toe into in-game advertising sector

LONDON - WPP Group has acquired a small stake in stake in WildTangent, a US-based online computer...-installed on 64% of consumer PCs in North America. Mark Read, WPP strategy director, said the move would allow ... the 18-34 demographic." WPP has bought a 3.4% stake in the firm for an undisclosed sum. It follows ... 30 2006 were $14.3m. It is WPP's second digital acquisition this week. Yesterday, it agreed to buy ...

WPP wins Johnson & Johnson Olympics campaign

NEW YORK - Johnson & Johnson's has appointed WPP Group's Ogilvy & Mather to handle creative

WPP's Prism launches sponsorship tool into Europe

LONDON - WPP Group's sports sponsorship arm Prism is launching the latest version of its Six Sigma

WPP and Hellman & Friedman look at Sportfive bid

LONDON - WPP Group could end up owning a stake in sports rights marketing group Sportfive, which...Sports marketing division Mediapro, in which WPP owns a 20% stake, is working with Hellman ... for Sportfive of between €800m (£535m) and €1bn, the newspaper says. Hellman Friedman has worked with WPP ... WPP's base activities of traditional marketing, advertising and media buying. In September ...

Universal Music and WPP planning to launch joint venture

LONDON - WPP Group and Universal Music are to unveil a 50-50 joint venture that will team up client...and will give WPP access to Universal artists, who include Elton John, Stevie Wonder and the Rolling Stones ... of WPP's media agencies. Earlier this month, MediaCom scooped the £21m Universal Pictures account. The joint venture with Universal Music will be run through Group M, WPP's combined media unit. Some ...

City Republic: Will WPP reinvent the agency-client relationship?

LONDON - WPP's Enfatico could prove the value of scale for agency and client and when it comes...Will Enfatico hit the right notes for WPP? Just a few years ago, agencies used to moan and groan ... ). But one man is to be seen regularly popping up alongside the world's commercial elite and that's WPP's Sir ... into the boardroom and key to this process has been to use WPP's huge scale to good effect. So if clients aren ...

WPP and Universal Music unveil BrandAmp joint venture

LONDON - WPP Group and Universal Music have unveiled details of their new 50:50 joint venture...music expertise. BrandAmp will identify ways for WPP agencies and clients to tap into the growing ... of Universal Music Group, and Sir Martin Sorrell, CEO of the WPP Group. Sorrell said: "In a world of media ... ." In the UK, Universal Music has a 20-year relationship with MediaCom, one of WPP's media agencies. Earlier ...

Lagardere beats WPP Group to snap up Sportfive

The acquisition follows a bidding process that also involved WPP Group-owned Mediapro working with Hellman Friedman. The deal is Lagardere's first move into the international sports rights trading and agency market. It is in line with the group's long-term strategy of increasing its presence in exclusive ...

WPP appoints Boone as CEO of Dell agency Da Vinci

LONDON - WPP Group has appointed Torrence Boone as chief executive of Project Da Vinci, its new...Boone will be based in the agency s New York headquarters, reporting directly to Sir Martin Sorrell, chief executive of WPP. Boone previously worked for Publicis Groupe as president of Digitas ... and work on establishing a new name and identity, which it expects to unveil soon. However, WPP ...

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