12 May 2009
| by Joe Thomas
LONDON - Following a review of its agency arrangements Land Rover has retained its WPP agencies...In January Marketing revealed that the car manufacturer was in discussions with agencies about the account (Marketing 27 Januray), which is globally held by WPP's Young Rubicam, Wunderman and MindShare Following the review, which according to Mark Foster, Land Rover corporate affairs manager was designed ...
11 Jul 2011
| by Oliver Luft
WPP has invested an undisclosed sum in US motorsport marketing agency Just Marketing International....The advertising and marketing giant said taking control of a share in JMI continued its strategy of partnering and investing in important markets and sectors.
WPP is now the third-biggest shareholder in JMI ...
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The investment comes two weeks after WPP launched a new global audience-buying platform, Xaxis, to combine data ...
09 Jan 2009
Fiat, the Italian car-maker, has moved its estimated £150
million pan-European media planning and buying business into WPP
agencies. The switch is expected to result in the £18 million UK Fiat
account moving from the Publicis-owned MediaVest into Mediaedge:cia.
Last year, Fiat moved the £8 million UK Alfa ...
30 Jun 2008
| by Stephen Foster
Stephen Foster examines the global market jitters as WPP worries about its TNS bid, Toyota is hit...Ghost of 2001 haunts Sorrell WPP's Sir Martin Sorrell spent Sunday evening closeted ...
it instead. But WPP hasn't made a formal offer yet and has until July 4 to do so. Back in 2001, WPP made ...
's prices, it ended satisfactorily enough. But it wasn't WPP's finest hour and Sorrell may be fearful ...
25 Jun 2008
| by Stephen Foster
LONDON - WPP is starting to feel the heat from the global downturn, as Stephen Foster looks...Normal 0 WPP starts to feel the pain Say what you like about WPP (and we do), it's so far shown an impressive ability to ride out the storm in the UK and US. Boss Sir Martin Sorrell has invested heavily in the Far East in recent years and also diversified the company as much as he can away ...
22 Mar 2010
| by Alex Brownsell
LONDON - WPP has created a new agency called Blue Hive to exclusively handle its through...;
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Blue Hive will house all WPP agency staff from Ogilvy, Wunderman and Mindshare currently working on the Ford of Europe accounts, in an arrangement reminiscent of WPP's Team ...
. Grigg, formerly a managing partner at Ogilvy, will report to George Rogers, WPP's global lead on Ford ...
27 Jan 2009
| by Joe Thomas
is currently held by RKCR/Y&R, a WPP agency....It is not known if the discussions will also affect below-the-line agency Wunderman, or media agency MindShare, both also under the WPP umbrella. It is unclear whether or not Land Rover will call an official review. Mark Foster, Land Rover corporate affairs manager: Our global creative account has been ...
18 Nov 2010
| by Sara Kimberley
The General Motors-owned car marque Chevrolet has appointed WPP's G2 to handle its pan
15 Nov 2011
| by John Reynolds
in conjunction with youth brand Vice, which is partly owned by WPP....investments from advertising giant WPP, among others.
Follow John Reynolds on Twitter ...
02 Aug 2007
| by Alex Donohue
and entertainment executive at WPP, as its commercial director...., Germany, Italy and the UK. O Toole joined WPP when his Premiere Consulting business was acquired ...
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