Burger King targets summer eating with spicy Whopper
21 Jul 2011 | by John Reynolds
and buying account from WPP's Mindshare to Publicis-owned Starcom without a review. ...
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Burger King hands £12m UK advertising to CHI
18 Aug 2011 | by Anne Cassidy
Mcgarrybowen to its US advertising account after a pitch. Mcgarrybowen fought off a WPP group led by CHI ...
Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
Marketing Organisation led by chief marketing officer, Nigel Gilbert . ( Media Week ) MEC , the WPP ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
months. WPP's drawn-out acquisition of TNS, which was finalised in August last year, has grabbed the biggest headlines. Under the terms of the deal, Kantar Group, WPP's information and insight arm ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
Marketing appoints new editor
02 Jun 2010 | by Staff
, who in April decided not to return from maternity leave. She is now head of media relations at WPP ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
to get the idea first." With WPP now earning more from data than from traditional sectors, the tides ...
Trading places: this week's people moves
19 Aug 2011 | by Staff
created role of barter director. Callan joins the WPP-owned agency from Channel 4 , where he spent 12 ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
marketers to deal directly with COI roster agencies and consolidating media buying into WPP's dedicated ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
uses data from BrandZ (a WPP-commissioned database of 443 categories in 30 countries, covering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
