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WPP buys contract publisher Forward

LONDON - WPP Group has acquired UK contract magazine publishing company Forward Group...WPP has acquired the full share capital of the company, which was founded in 1986 in London ... and should be a powerful means of communicating with a company's target audiences. WPP presents unlimited ... independently within the WPP Specialist Communications division, continues WPP's strategy of expanding its ...

WPP emerges as the Tesco of adland

Sir Martin Sorrell's WPP has become to marketing services what Tesco is to the high street...Of the UK's £8.7 billion adspend, £1.1 billion is accounted for by WPP subsidiaries. WPP ... . The figures from Nielsen Media Research show how WPP in particular and the big four holding companies in general now control a massive slice of total billings. WPP's share accounts for 12.7 per cent of total ...

WPP reveals top three UK brands

giant WPP....BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP. The survey, part of a project called Brandz, reveals that all three appear ... consumer spending they are likely to achieve. 70,000 interviews were conducted by WPP s research ...

WPP buys Red Dot Square Solutions

LONDON - WPP has acquired virtual reality market research firm Red Dot Square Solutions, a...The acquisition, the value of which is undisclosed, will see WPP house the research firm within WPP's research division, Kantar and was negotiated ahead of the marketing group's purchase of research giant TNS. Red Dot Square's clients include major multiples Tesco, Safeway, Wal-Mart, and it works ...

WPP shortlisted for Wal-Mart's $570m account

and media account, including WPP Group's Ogilvy & Mather....for advertising. Also out of the pitch process are WPP's JWT, Publicis, Leo Burnett Chicago and MDC Partners ...

EDITORIAL: Boots spurns WPP to rebuild heritage

. No sooner does the WPP group chief executive usher his newly acquired Cordiant clients through the front...It signals an anti-climactic end to the Boots deal which seemed such a stunning coup for WPP when ... . Here was proof that, in reaching an agreement to take on Boots' 80 million global business, WPP had ... for Boots to extricate itself from just one part of it. The company "bought" WPP and is now faced ...

WPP to launch joint venture with Elisabeth Murdoch's Shine

LONDON - WPP Group is to branch out from its media services heartland, with Sir Martin Sorrell...with the interests of WPP's clients in mind. The new company is being formed by Murdoch's Shine Entertainment and Mindshare, WPP's media planning and buying business. In a report in the Financial Times , Murdoch ... year when she left to start her own TV production company. WPP owns the advertising agencies Ogilvy ...

Cordiant shares suspended as WPP takeover is blocked

were suspended this morning at its own request, after a takeover bid by WPP Group was blocked...down 9.5% from its close on Friday to just 4.75p. The WPP bid, which was supported by 17 of Cordiant ... . According to a report over the weekend, WPP improved its offer on Sunday to stop Cordiant being placed into administration. WPP was reported to be offering more than £246m to debtholders, topping Publicis's offer which ...

City Republic: Will WPP reinvent the agency-client relationship?

LONDON - WPP's Enfatico could prove the value of scale for agency and client and when it comes...Will Enfatico hit the right notes for WPP? Just a few years ago, agencies used to moan and groan ... ). But one man is to be seen regularly popping up alongside the world's commercial elite and that's WPP's Sir ... into the boardroom and key to this process has been to use WPP's huge scale to good effect. So if clients aren ...

The World: Sydney - Ideaworks' Kulmar takes parting shot at WPP

The departing boss of the retail agency Ideaworks has blasted its owner, WPP, which he claimed...Steve Kulmar said he now regretted selling the agency to Y&R Brands, the WPP subsidiary, three years ago. Kulmar, who plans to start a rival agency in July, said: "I don't see eye-to-eye with WPP. I'm an entrepreneur and WPP is a huge corporation." He added: "WPP is heavily focused ...

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