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CAMPAIGN-I: Spotlight On: The internet revolution - The internet will force adland to revise traditional practices. Martin Sorrell outlines the opportunities he believes the net will bring agencies

Every day brings with it another story of millions won and lost on the stock market. Pages are devoted to the lastminute.com share price as if that was the important story. And yet anyone who equates dotcom share prices with the importance of the dotcom revolution fundamentally misunderstands what we...

WPP buys healthcare consultancy

- WPP Group has acquired Shire Hall Group, the largest independent healthcare communications...- WPP Group has acquired Shire Hall Group, the largest independent healthcare communications consultancy in the UK in a move designed to advance WPP s strategy of expanding in the fast growing healthcare sector. Shire Hall will retain its brand identity and management structure and will join WPP ...

WPP buys healthcare consultancy

- WPP Group has acquired Shire Hall Group, the largest independent healthcare communications...- WPP Group has acquired Shire Hall Group, the largest independent healthcare communications consultancy in the UK in a move designed to advance WPP s strategy of expanding in the fast growing healthcare sector. Shire Hall will retain its brand identity and management structure and will join WPP ...

Global LG brief for WPP

agency unit created by WPP Group....LG's Seoul-based global comms director Ken Hong told PRWeek that the unit, called LG-One, would comprise a multi-agency team of WPP companies, led by Ogilvy PR executive Luca Penati. PRWeek revealed ... of the complexity of the task. While Hong declined to name the WPP agencies involved, it is expected elements from ...

WPP boosts web marketing clout

WPP Group has acquired a reported 25 per cent stake in US-based internet marketing firm Visible.... ‘We will be introduced to some WPP agencies so they can better understand how to apply the technologies for clients,' said Visible CEO Adam Selig. In July, WPP entered into a partnership ...

WPP reveals top three UK brands

giant WPP....BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP. The survey, part of a project called Brandz, reveals that all three appear ... consumer spending they are likely to achieve. 70,000 interviews were conducted by WPP s research ...

WPP acquires UK strategic marketing consultancy

- WPP Group has acquired P-Four Consultancy, a strategic marketing consultancy that specialises...- WPP Group has acquired P-Four Consultancy, a strategic marketing consultancy that specialises in the financial services sector. Based in the UK, P-Four develops strategic marketing programmes on areas ... ability to service clients. Being part of WPP Group also provides us with an exciting business opportunity ...

WPP acquires UK strategic marketing consultancy

- WPP Group has acquired P-Four Consultancy, a strategic marketing consultancy that specialises...- WPP Group has acquired P-Four Consultancy, a strategic marketing consultancy that specialises in the financial services sector. Based in the UK, P-Four develops strategic marketing programmes on areas ... ability to service clients. Being part of WPP Group also provides us with an exciting business opportunity ...

WPP drops out of European Orange contest

WPP has withdrawn from Orange's £200 million pan-European advertising review after failing...WPP's pitch team comprised the UK, France and Spain offices of the United network (formerly Red Cell), and Young & Rubicam Europe. WPP declined to comment on its reasons for pulling out of the pitch. However, a United insider said a number of WPP's clients were perceived as rivals by France ...

WPP and Y&R announce merger deal

LONDON- WPP Group and Young & Rubicam announced this morning that they have signed a definitive...With Y&R, the WPP group will become the world's number one, offering its expanded client base ... American Depositary Receipt of WPP or, at the election of the shareholder, 4.175 new WPP ordinary shares, for each Y&R common share held at closing. WPP will then be owned approximately two thirds by current WPP ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.