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Close-Up: The Advocates - Advertising gives KFC a new-found confidence

By John Tylee, Campaign 19 February 10, 12:00

the chicken to be found in Waitrose or Sainsbury's. Not a lot of people may know that but, as Tilling explains ...

The Work: Private View

Campaign 29 January 10, 12:00

(feeling), not a left brain one (logic). The Waitrose (2) DM leaflet contains recipes delivered in a straight, factual way. I assume it's only available in-store, and Waitrose customers are foodies. So I ... Production company: Independent Exposure: National TV 2. WAITROSE Project: Joyful January Client: Neil ...

Waitrose Campaign for a joyful January

Campaign 15 January 10, 12:00

In a bid to banish the winter blues, Waitrose has launched a direct marketing campaign encouraging ... The pack, entitled "the campaign for a joyful January", was created by Kitcatt Nohr Alexander Shaw and features offers and tips on "mood-lifting food". The pack, which was sent to existing Waitrose shoppers, drives consumers to a microsite, www.waitrose.com/joyfuljanuary. ...

Kitcatt Nohr hires Jonathan Shaw as information architect

By Matt Williams, campaignlive.co.uk 11 January 10, 03:45

In his new role, Shaw will be responsible for providing digital and social media strategy and digital research across a range of Kitcatt Nohr's clients, including Waitrose, Lexus and WWF-UK. He will report to Lazar Dzamic, the agency's digital planning director. Shaw began his career at The Shrimala ...

The Years Ahead For ... Digital

Campaign 08 January 10, 12:00

, more like in the cinema. What's not to get? Already Vodafone, Sony Pictures and Waitrose have booked ...

Campaign Annual 2009 - Top 10 press ads

By Staff, campaignlive.co.uk 10 December 09, 03:55

Hegarty 10. Waitrose Fish and chips Miles Calcraft Briginshaw Duffy ...

And in the real world... Cadbury, John Lewis, Tesco, Habitat and more

By Anne Cassidy, campaignlive.co.uk 07 December 09, 09:56

: Daily Telegraph Tesco will go head-to-head against Marks Spencer and Waitrose by offering big ...

The Week: Advertising News - Waitrose rejigs festive ad

Campaign 04 December 09, 12:00

Waitrose has had to re-edit its Christmas ad after complaints that a scene depicting a man ... The spot, a revamped version of last year's Christmas campaign by Miles Calcraft Briginshaw Duffy, featured people returning home for the festive period. Waitrose said that the man featured was meant to be a photo journalist rather than a soldier. ...

The Work: New Campaigns - UK

Campaign 27 November 09, 12:00

to donate what they can through the "Be a Gooner. Be a giver" campaign. WAITROSE - FOUR FESTIVE SHOPS CREDITS Project: Four festive shops Client: Neil Stead, marketing manager (direct marketing), Waitrose Brief: Promote the Waitrose Christmas range and encourage consumers to shop at Waitrose more frequently ...

The Week: City News - Waitrose reports sales rise

Campaign 20 November 09, 12:00

Waitrose has reported an increase in total sales for the week ending 7 November of 17.1 per cent ... The M&S press ads showed a series of products, such as tea bags, penne pasta and teacakes, on which the retailer beat Waitrose on price. However, Waitrose has stated that the campaign has actually helped it experience its highest sales growth in a normal trading week since 2006, thanks to the ads ...