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Waitrose is to expand its fledgling Waitrose Kitchen publication with the launch of a website...The Waitrose Kitchen site, which will be accessible via the Waitrose.com portal, will be created ... by the supermarket. Waitrose Kitchen replaced the long-established Waitrose Food Illustrated magazine. Over recent months Waitrose has sought to position itself as an accessible destination for cooks through ...
Waitrose scooped the Grand Prix at the 2010 Marketing Society Awards For Excellence on Monday (7..., follows a significant increase in Waitrose's sales. Total sales for the 19 weeks to November 2009 were up ...
Waitrose has launched a free iPhone app and mobile website in response to an increased number...exclusive-to-Waitrose recipes from Delia Smith and Heston Blumenthal, who, in March, signed up to front ads for the food retailer. A spokeswoman for Waitrose said the mobile website had the "look and feel ... and online marketing at Waitrose, said: "We are confident that iPhone and mobile users will enjoy the easy ...
Waitrose introduces its new Duchy Originals product line with a scenic spot featuring Heston
to shop at Waitrose this Easter season....In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...
LONDON - JCDecaux is to expand its outdoor media network at Waitrose to a further 15 branches...JCDecaux won the contract to manage and develop six-sheet advertising at Waitrose in November 2007 after a competitive tender and will now have outdoor media at 85 Waitrose sites across the country ... of media in Waitrose stores follows a 100% expansion in the brand count carried by the Waitrose portfolio ...
Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston...is the Heston from Waitrose Hidden Orange Christmas pudding, which has been promoted with a TV ad showing how ... pies, and, for one lucky winner, a year's worth of Waitrose shopping. The other slices contain a helpful Christmas tip or money-off voucher for Waitrose's grocery delivery or home-shopping services ...
LONDON - Waitrose has again overhauled its meal deal offering with the introduction of a "Five Step...or chocolates, to create a meal for two. In October Waitrose ran a gastro meal kit for 10 promotion to make ... Waitrose is the latest in a long line of meal deal promotions. In 2008 the mid-premium supermarket chain ...
LONDON - Waitrose has been announced as the first headline sponsor of the Wychwood Festival, which...with Wychwood Festival, which is positioned as a family festival. Karen Himsworth, manager of Waitrose Events, said: "This is the first time Waitrose has sponsored this festival, and our presence at Wychwood ... acts include Justin Currie, Del Amitri, Goldheart Assembly and Kila. In 2008, Waitrose was confirmed ...
Title: essential Waitrose...Client: Waitrose Entrants: MCBD, Manning Gottlieb OMD Authors: Andy Nairn, Matt Wyatt, MCBD ... 'essential Waitrose' meant Waitrose ended 2009 as the UK's fastest-growing supermarket and generated a ROMI of approximately 16.8:1. SUMMARY Waitrose had been enjoying strong growth until the recession arrived in 2008 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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