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Waitrose 'christmas at waitrose' by MCBD

Waitrose has opted for a sentimental theme for a Christmas TV ad that promotes its range of festive food. Waitrose Christmas ad follows journeys home

We'll Call You - Waitrose

Being cursed with poor eyesight, Mole much prefers to shop in smaller venues, so news about the launch of Waitrose convenience stores grabbed our attention.

JCDecaux expands Waitrose network

Outdoor media owner JCDecaux has added 20 branches to its network of six-sheets at Waitrose supermarkets, attracting new brands and bringing its total to 104 sites.

Waitrose ups digital strategy

Waitrose is to expand its fledgling Waitrose Kitchen publication with the launch of a website in the autumn.

Waitrose wins Grand Prix

Waitrose scooped the Grand Prix at the 2010 Marketing Society Awards For Excellence on Monday (7 June).

Waitrose Christmas campaign

Waitrose is launching a direct marketing campaign to promote its Christmas range. The activity, by Kitcatt Nohr Alexander Shaw, targets customers and Partnership card holders, and offers rewards for shopping with the retailer during the festive period.

Waitrose promotes Easter offers

Waitrose is running a campaign promoting its Easter offers. A mailer to customers, created by Kitcatt Nohr Alexander Shaw, includes tips from the retailer's executive chef, Neil Nugent, and offers a third off selected products.

Waitrose Banks Hoggins O'Shea/FCB

Lucy Aitken admires Banks Hoggins O'Shea/FCB's latest TV ad for Waitrose: "Increasingly, shoppers want to know where their food comes from, so this ad does a neat job of saying that you get what you pay for. It continues the tradition of classy advertising that mirrors Waitrose's premium brand positioning."...

Meet Kate Scally, Waitrose

Kate Scally is manager, marketing communications, at Waitrose

Waitrose readies convenience-store debut

LONDON - Waitrose has signed a deal to open its first convenience store, as managing director Mark Price reveales that the supermarket could roll out up to 400 of the stores.

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