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Tesco mimics Waitrose with Everyday Value range push

Tesco has set its sights on winning market share for its Everyday Value range by running ads that mimic the launch campaign for Waitrose's Essentials.

Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.

Waitrose 'school of magic' by BBH

Delia Smith and Heston Blumenthal feature in their own Harry Potter-inspired "school of Christmas magic" in the Christmas campaign for Waitrose.

MG OMD wins Grand Prix for Waitrose at Thinkbox Awards

Manning Gottlieb OMD scooped the Grand Prix and the award for the best use of TV in an integrated campaign at the Thinkbox Planning Awards yesterday, run in association with Campaign and Media Week.

Waitrose throws focus on British produce

Waitrose has launched a new campaign highlighting British produce, following a quintessentially British campaign to promote the Royal Wedding and Easter breaks.

Waitrose 'sustainably caught cod' by Dare

Waitrose has launched a new ad to promote its responsibly sourced cod from sustainable sources.

Waitrose sticks with Smith and Blumental for Christmas push

Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith and Heston Blumental in a series of instructional Christmas ads from tonight (11 November).

Waitrose 'everyone's recipe for a great Christmas' by MCBD

Delia Smith demonstrates how to make her classic Christmas cake in a seasonal ads for Waitrose.

Waitrose 'Duchy Originals' by MCBD

Waitrose introduces its new Duchy Originals product line with a scenic spot featuring Heston Blumenthal.

Waitrose marks 5th anniversary of its Foundation

Waitrose has rolled out a TV ad to mark the five year anniversary of the Waitrose Foundation and promote an offer on lemons.

 

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