Waitrose congratulates Reading on promotion to Premier League
30 Apr 2012 | by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing the team's promotion into the Premier League.
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Waitrose matches Tesco prices as Morrisons' growth slows
03 May 2012 | by Daniel Farey-Jones
Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions, while Morrisons reports its growth phase is running out of steam.
Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
Tesco has set its sights on winning market share for its Everyday Value range by running ads that mimic the launch campaign for Waitrose's Essentials.
Waitrose launches Easter ad starring 10-year-old 'Heston'
20 Mar 2012 | by Matthew Chapman
Waitrose's Easter television campaign will star a 10-year-old from Essex who plays a "mini" Heston Blumenthal, in a flashback to the 1970s.
John Lewis and Waitrose profits drop
07 Mar 2012 | by Matthew Chapman
Operating profits at John Lewis and Waitrose fell in the year to 28 January 2012, as increased investment in promotional activity and store openings offset a 6.4% rise in group sales to £8.7bn.
Waitrose rolls out Christmas cooking 'how-to' videos
29 Nov 2011 | by Matthew Chapman
Waitrose is launching 'how-to' videos starring brand ambassadors, such as Delia Smith, as it looks to better engage with consumers on social media.
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers and better understand their shopping habits.
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
I'm currently reading a tome about ancient Rome, in which loyalty is a recurring theme.
Waitrose takes on Tesco with biggest value campaign
05 Oct 2011 | by Matthew Chapman
Waitrose has made a £19m commitment to continue to match Tesco's prices, as it gears up for its biggest-ever value-focused campaign.
Waitrose pushes first 'Food, Fashion and Home' store
29 Sep 2011 | by Matthew Chapman
Waitrose is rolling out a direct marketing campaign for its newly refurbished Canary Wharf store, its first branch to carry fashion.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
