Waitrose rolls out Christmas cooking 'how-to' videos
29 Nov 2011 | by Matthew Chapman
Waitrose is launching 'how-to' videos starring brand ambassadors, such as Delia Smith, as it looks to better engage with consumers on social media.
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Waitrose ties up with Mumsnet for Mother's Day push
16 Mar 2012 | by Matthew Chapman
Waitrose and Mumsnet have teamed up for an ongoing partnership that kicks off by asking the site's users to submit Mother's Day recipes.
John Lewis teams up with Waitrose to open virtual store
25 Nov 2011 | by Matthew Chapman
John Lewis is launching a virtual store by trialling a QR code window display in sister store Waitrose, mirroring a simliar move by rival retailers.
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis.
Waitrose and Jamie Oliver vie for cooks' digital affections
07 Dec 2010 | by Daniel Farey-Jones
Waitrose's Christmas app has broken into the BR app chart, while celebrity chef Jamie Oliver has made a higher entry with his new Jamie's Recipes app.
Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw
30 Nov 2010
Waitrose is using social media to develop brand engagement and drive sales over the festive season.
Waitrose in Facebook push for Christmas
22 Nov 2010 | by Daniel Farey-Jones
Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston Blumenthal range and spread some Christmas cheer.
Waitrose climbs up BR app chart
10 Aug 2010 | by Daniel Farey-Jones
Apps from Waitrose and B&Q have jumped into the top ten in Brand Republic's branded app chart this week, but the top three remain unchanged.
Waitrose invests in mobile presence
30 Jul 2010 | by Katherine Levy
Waitrose has launched a free iPhone app and mobile website in response to an increased number of browsers accessing Waitrose.com through their mobile phones.
Waitrose ups digital strategy
13 Jul 2010 | by Nicola Clark
Waitrose is to expand its fledgling Waitrose Kitchen publication with the launch of a website in the autumn.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
