Waitrose 'school of magic' by BBH
08 Nov 2011
Delia Smith and Heston Blumenthal feature in their own Harry Potter-inspired "school of Christmas magic" in the Christmas campaign for Waitrose.
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Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH
20 Mar 2012
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.
Waitrose takes on Tesco with biggest value campaign
05 Oct 2011 | by Matthew Chapman
Waitrose has made a £19m commitment to continue to match Tesco's prices, as it gears up for its biggest-ever value-focused campaign.
Waitrose throws focus on British produce
13 May 2011 | by Ed Owen
Waitrose has launched a new campaign highlighting British produce, following a quintessentially British campaign to promote the Royal Wedding and Easter breaks.
Waitrose 'sustainably caught cod' by Dare
16 Feb 2011
Waitrose has launched a new ad to promote its responsibly sourced cod from sustainable sources.
Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw
30 Nov 2010
Waitrose is using social media to develop brand engagement and drive sales over the festive season.
Waitrose in Facebook push for Christmas
22 Nov 2010 | by Daniel Farey-Jones
Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston Blumenthal range and spread some Christmas cheer.
Waitrose sticks with Smith and Blumental for Christmas push
11 Nov 2010 | by Mark Banham
Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith and Heston Blumental in a series of instructional Christmas ads from tonight (11 November).
Waitrose 'everyone's recipe for a great Christmas' by MCBD
11 Nov 2010
Delia Smith demonstrates how to make her classic Christmas cake in a seasonal ads for Waitrose.
Waitrose suffers first ad ban over 'outdoor-bred pigs' claim
20 Oct 2010 | by Ben Bold
Waitrose has been reprimanded for two of its TV ads and a press ad, which misled consumers into believing that pigs reared for its pork and bacon lived an outside life.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
