Waitrose to launch healthy food line
06 Jun 2011 | by John Reynolds
Waitrose is upping the ante against rival supermarkets by launching a major healthy food range called Waitrose Love Life.
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Waitrose shifts £25m ad account to BBH
10 Jun 2011 | by Sara Kimberley
Waitrose has appointed Bartle Bogle Hegarty to handle its £25m advertising account, three months after beginning talks with the start-up agency Now.
Now lands £25m Waitrose
31 Mar 2011 | by Campaign Staff
Waitrose's £25 million advertising account is poised to move into new agency Now, unveiled last week by founders John Townshend, Mark Lund and Kate Waters.
Waitrose in Facebook push for Christmas
22 Nov 2010 | by Daniel Farey-Jones
Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston Blumenthal range and spread some Christmas cheer.
Waitrose sticks with Smith and Blumental for Christmas push
11 Nov 2010 | by Mark Banham
Waitrose is to extend its successful marketing campaign featuring brand ambassadors Delia Smith and Heston Blumental in a series of instructional Christmas ads from tonight (11 November).
Heston Blumenthal and Waitrose to launch co-branded range
06 Jul 2010 | by Joe Thomas
Waitrose is to sell 20 new food products created by brand ambassador and celebrity chef Heston Blumenthal.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
