Waitrose and Jamie Oliver vie for cooks' digital affections
07 Dec 2010 | by Daniel Farey-Jones
Waitrose's Christmas app has broken into the BR app chart, while celebrity chef Jamie Oliver has made a higher entry with his new Jamie's Recipes app.
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It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis.
Waitrose climbs up BR app chart
10 Aug 2010 | by Daniel Farey-Jones
Apps from Waitrose and B&Q have jumped into the top ten in Brand Republic's branded app chart this week, but the top three remain unchanged.
Waitrose forced to remove 'offensive' military scene from Christmas ad
27 Nov 2009 | by James Quilter
LONDON - Waitrose has been forced to re-edit its Christmas TV ad following complaints from the public that it is disrespectful to the families of soldiers who have died in Afghanistan.
Sustainable palm oil report criticises Boots and Waitrose
28 Oct 2009 | by Daniel Farey-Jones
LONDON - Boots and Waitrose have been criticised for not doing enough to use sustainable palm oil in a WWF report that praises Sainsbury's efforts to limit the environmental damage incurred by its production.
Waitrose pulls ads from Fox over 'racist Obama' row
05 Oct 2009 | by Jacquie Bowser
LONDON - Waitrose has pulled its ads from Fox News in the UK after a customer complained about remarks one of the channel's presenters made regarding US president Barack Obama.
Waitrose trials electric bikes as greener vehicles win support
08 Apr 2009 | by James Quilter
LONDON - Waitrose is trialling electrically assisted delivery bikes in a bid to reduce its environmental impact while in the US General Motors has joined with Segway to develop a two-seater electric car.
Waitrose to open first motorway stores
02 Apr 2009 | by Daniel Farey-Jones
LONDON - Waitrose will next month open its first stores at motorway services, six years after rival Marks & Spencer spotted the opportunity.
Waitrose launches food club with direct and digital push
26 Feb 2009 | by Nikki Sandison
LONDON - Waitrose is launching a direct and digital campaign to promote its new online customer engagement programme MyWaitrose.
Waitrose to investigate staff insulting customers on Facebook
21 Jan 2009 | by Jacquie Bowser
LONDON - Waitrose has launched an investigation into its staff after several employees posted malicious comments about customers on social networking site Facebook, calling them pikeys, ugly, mad and smelly.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
