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In a bid to banish the winter blues, Waitrose has launched a direct marketing campaign encouraging customers to cook up seasonal fare.
Waitrose has had to re-edit its Christmas ad after complaints that a scene depicting a man returning from war could be offensive to the families of soldiers who have died in Afghanistan.
Waitrose has reported an increase in total sales for the week ending 7 November of 17.1 per cent, and attributed the rise to a recent Marks & Spencer ad campaign.
Waitrose is creating a campaign to promote responsible drinking in conjunction with the British Liver Trust. Giles Fisher, its head of alcohol buying, said that the campaign, which is in the early stages of development, would build on its online and education initiatives.
Waitrose is set to bail out Prince Charles' failing food company, Duchy Originals, whose profits have dropped from £1.53 million to £57,400 in the past year. The supermarket group is expected to become the exclusive stockist of Duchy Originals, which attempted to lift sales by repackaging its range...
LONDON - In a bid to feed the romantic flames of consumers, Waitrose is taking full advantage of the looming couple-fest with a print campaign promoting its range of Valentine's Day offers.
LONDON - How was the Christmas ad for Waitrose received by members of the public?
As far as festive ads go, this is pretty classy. - Andrew Chapman
LONDON - Waitrose has opted for a sentimental theme for a Christmas TV ad that promotes its range of festive food.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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